ACCOUNT EXECUTIVE TERRITORY
The Account Executive handles a high percentage of transactional selling with large number of accounts. This position is responsible for an assigned territory or category, and reports to a Sales Manager or Director.
E SSENTIAL F UNCTIONS:
Proactively prospect, qualify, grow and maintain all sales activities, from lead generation through close in an assigned territory or category.
Possess a thorough knowledge of Denver Post print and digital product portfolio (features, benefits, rates, etc.); use knowledge to overcome customer objectives.
Develop prospecting leads using a variety of sources, including digital, radio, TV and direct mail
Understand, demonstrate and explain to new and current advertisers the value that our print and digital products and services have over the competition
Understand how the competition sells their products and services, including rates and specials
Keep records of products sold to customers and look for ways to increase advertiser spend
Create marketing presentations and update as needed.
Create solution-based needs proposals based on information provided by the customer
Actively pursue and maintain an understanding of current trends in the newspaper industry (including print, digital and other platforms)
Analyze and interpret key sales metrics and develop strategies to reach sales success
Work with appropriate departments to create compelling media solutions for advertisers
Work with the sales and support teams to ensure accuracy and client satisfaction
O THER R ESPONSIBILITIES:
Other duties as assigned
P HYSICAL W ORKING C ONDITIONS:
Standing 10%, walking 40%, and sitting 50% of shift
Lift and carry approx. 10 lbs. of materials as required for sales presentations
Use telephone and computer
Travel to and meet with potential and existing clients
2-4 years media sales experience. College degree preferred.
Proven track record of success driving revenue (e.g., ability to capture and close the deal)
Excellent presentation, negotiation and customer relationship skills
Strong organizational skills and ability to handle multiple tasks and priorities; demonstrated time management skills.
Working knowledge of Microsoft Office Suite applications.
Must have valid driver’s license and vehicle in order to visit clients on site
Digital First Media - 16 months ago