Marketing Analyst
State Farm - Bloomington, IL

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WHAT ARE THE DUTIES AND RESPONSIBILITIES OF THIS POSITION?
  • Responsible for development and implementation of marketing programs or projects that support organizational marketing objectives
  • Works individually or within a team to analyze market conditions, develop marketing forecasts, estimate costs, conduct marketing tests, etc
  • Plans, creates and/or produces marketing communications and/or promotional materials to implement marketing projects and programs
  • Coordinates and develops communication strategies and messages for customer audience
  • Develops applications from customer profiling, segmentation, geographic analysis, customer retention and customer acquisition methodologies
  • Collects and analyzes data to identify market trends and potentials, user biases and preferences, etc

WHAT KNOWLEDGE AND SKILLS ARE NEEDED TO BE SUCCESSFUL IN THIS POSITION?
  • Understands and can navigate the organization by knowing who, how, and when to contact specific stakeholders
  • Previous project management experience helpful
  • Familiarity with company products/services and marketing strategies

ITEMS OF NOTE
  • Job often requires travel, by driving a motor vehicle and/or via commercial transportation to field office, conventions, and industry meetings
  • May work irregular hours due to deadlines

ADDITIONAL INFORMATION

This position will be part of the newly formed Innovation Team. The analyst selected for this position will work in the "Go-to-Market" function which has broad responsibilities to support market enablement strategies for the team's innovation efforts.

Successful candidates will have demonstrated:
Project Ownership
Execution Focus
Pace with Results

Ideal candidates will have experience in the following:
New Product Development and Introduction
Functional Business Operations Experience
Process Improvement

Virtual workers not considered at this time.

BENEFITS: TOTAL REWARDS

Our Total Rewards benefits package includes:
  • Competitive starting salary
  • Annual merit reviews
  • Annual bonus potential
You may also be eligible to participate in Medical, Dental, Life and Disability Insurance, Vision, 401(k) Plan (Savings & Thrift in Canada), Credit Union, a fully funded retirement pension plan, and more. To search for more information on careers in the U.S., visit statefarm.com/careers. To search for more information on careers in Canada, visit statefarm.ca/careers.

State Farm Insurance is an equal opportunity employer

About this company
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State Farm® is the largest auto insurer in the U.S. since 1942. About one of every five cars on the road is insured with State Farm....