A&H Marketing Manager - LIU New York
Liberty Mutual - New York, NY

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Advance your career at Liberty International Underwriters, a subsidiary of Liberty Mutual Insurance- A Fortune 100 Company!
Accident & Health (A&H) Marketing Manager

Liberty International Underwriters (LIU) seeks a Marketing Manager to assist the A&H Strategic Marketing Officer in developing, implementing and supporting the marketing plan for its startup division, Accident & Health (A&H). The person will be responsible for generating and executing on innovative marketing concepts, new product/service marketing plans which includes establishing market strategies, and creating integrated marketing programs and promotional activities. The candidate will partner with key stakeholders in LIU Marketing and external partners to formulate, direct and coordinate marketing activities to promote our products and services. He/she will provide ongoing monitoring, measurement and analysis of key marketing tactics and strategies. The person will manage agency and/or vendor relationships to ensure flawless execution.
Responsibilities:
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Support and facilitate the development and implementaion of key aspects of the marketing plan
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Work with internal marketing team and external agengies to execute all marketing related activities, including marketing materials, advertising, content for trade publications, marketing campaigns, article placments, etc…
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Build relationships with internal and external stakeholders to ensure proper messaging on division offerings
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Oversee the writing of copy for marketing collateral and other materials
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Develop and manage marketing partnerships as appropriate
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Identify and understand designated customer segments and develop targeted value propositions
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Contribute to the total effectiveness of the division by communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member

Qualifications:
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Bachelor’s degree in Marketing
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5 to 10+ years experience in marketing, insurance desired
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Experience in working with creative agencies
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Must be a creative and critical thinker
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Must be a good writer
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Customer-focused with a proven ability to develop and execute marketing strategies
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Highly collaborative
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Ability to interact with all levels of the organization
Benefits:
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
  • 401K and Company paid pension plan
  • Medical coverage
  • Dental coverage
  • Paid time-off
  • Pay-for-Performance
  • Discounts on automobile and homeowner's insurance
  • Discount fitness memberships
  • Flexible spending accounts
  • Tuition reimbursement
  • Vision care coverage
  • Work/Life resources
  • Credit Union membership
  • Employee and Dependent life insurance
  • Disability insurance
  • Accidental death & dismemberment insurance

Liberty Mutual - 16 months ago - save job - block
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At Liberty Mutual Insurance, doing the right thing is essential to all that we do. Our commitment to building and sustaining a talented and...