The Digital Marketing Manager supports the Sr. Marketing Manager of Digital Partnerships and Promotions on the Youth Marketing Team at AT&T Mobility. Responsible for stewarding the execution of digital marketing programs and tactics while ensuring the use of best-in-class technologies to deliver a flawless experience to the consumer. Responsible for providing guidance to other AT&T groups during the development of digital programs - best practices, potential technologies, UX insight.
Responsible for researching and providing recommendations on technology partners or platforms that could be used to execute or enhance new or existing marketing programs. Key Roles and Responsibilities: Manage production of Youth and Entertainment Marketing team’s digital marketing programs and manage digital agency – UX, technology solutions, hosting recommendations Day-to-day point of contact for other AT&T mobility marketing teams on execution of digital programs – providing guidance and/or managing digital program elements across the company Manages regular reporting and analysis of performance of digital programs providing recommendations as to how to optimize current or proposed programs Ensure flawless production of digital marketing tactics – mobile-friendly, social by design
AT&T - 10 months ago
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