AT&T Lead Product Marketing Manager, Mobility- WA, GA or CA
AT&T 7,874 reviews - Redmond, WA

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Are you skilled in developing and implementing marketing strategy for highly complex products and services?

Expound on your experience at AT&T.

In this role you will develop as a Lead Product Marketing Manager who understands the dynamics of the industry, new and emerging product technologies and/or applications, have a thorough understanding of AT&T customer’s and 3


  • party software developer’s needs, and ensure the development of a compelling customer experience; driving results, and product accountability. You will entice developers to invest themselves in AT&T’s advanced communications APIs to create the next generation of communications services.
This is how you’ll drive results, and success:
Be responsible for the success of a product or group of products through development and execution of a comprehensive marketing plan, including new and emerging products, technologies and/or applications

Be the product owner throughout the life cycle

Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives

Identify, monitor and analyze internal and external performance parameters in order to reposition, modify features and identify new uses for the product

Provide continuing product surveillance and management of established product to attain financial objectives

Be accountable for revenue attainment and profitability and success of a product, or group of products, through the development and execution of a comprehensive marketing plan

Develop business plans and product positioning in the marketplace

Provide readout to the leadership level regarding products and plans as assigned

Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader

Identify unmet software developer needs and translate those into enhancements to current features or brand new APIs

Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share

Motivate others to action and provide leadership qualities as needed

Foster strong relationships with internal and external resources. Engage with different functional teams and business units

Act as the team lead as needed to provide leadership to less experienced professionals

Position can be located in Redmond, WA or Atlanta, GA.


Required Qualifications:
Five or more year’s product management experience, preferably in consumer new product development

Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team

Product launch and lifecycle management experience

Previous experience leading a cross-functional organization in executing projects from ideation to completion

Strong analytic and fact-based decision-making skills

Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment

Must possess both outstanding written and oral communication skills, including the ability to distill technical concepts into clearly phrased explanations

Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook

Desired Qualifications:
Product management experience within high tech, software and/or wireless/telecom industry highly desired

API management experience is a plus




Primary Location



Other Locations


California-Palo Alto, Georgia-Atlanta






Day Job

Employee Status



Job Posting


Feb 14, 2013, 12:00:00 AM


Unposting Date


Mar 14, 2013, 11:00:00 PM

Job Level


Senior Associate/Second Level Manager

About this company
7,874 reviews
At AT&T, we’re connecting the world like never before. Ready to get in on the action? Together we’ll do great things. If...