Responsible for the sale of advertisements on cable television networks and other media to meet established sales goals. Develop and maintain solid client relationships for continued sales growth. Serve as a subject matter expert in all processes and practices related to selling of cable advertising.
ESSENTIAL FUNCTIONS OF THE POSITION
Present all Charter Media products and services to potential and current clients.
Negotiate with clients on rate sheets and network design.
Increase revenue by closing the sale with the potential client as well as, growing current client business year over year.
Identify a strategy for clients that include an appropriate blend of all Charter Media products and services.
Work with Ad Account Planner in preparing sales proposals to include advertisement layout, script, proposed fee schedule, time frame for completion and other related requirements.
Develop positive relationships with clients and in the community.
Prospect for new business.
Report to Ad Account Coordinator all client integration so it can be tracked in the customer relations management tool.
Provide direction on marketing strategy.
Knowledge, Skills, & Abilities
Demonstrate expert level of selling skills and knowledge of all Charter Media products.
Demonstrates enthusiasm, tenacity, and discipline in engaging in the daily sales activities.
Demonstrates the ability to develop new business.
Demonstrates professional selling skills.
Possesses the ability to sell media to a large scope of diverse clients.
Has demonstrated the ability to build and retain strong client relationships.
Ability to meet and work within strict deadlines.
Ability to communicate orally and in writing in a clear and straightforward manner.
Ability to listen and interpret the needs of the customer.
Ability to prioritize and organize effectively.
Advance knowledge of basic advertising principles.
Knowledge of cable television products and services.
Knowledge of marketing research (i.e. Nielsen Research).
Knowledge of personal computer operation and software applications (i.e. cable billing system, Microsoft Office).
Bachelor of Arts in Marketing, Advertising or related field, or equivalent experience
Certifications and/or Licenses
Valid driver´s license, satisfactory driving record within Company required standards, and auto insurance
Related Work Experience
Number Of Years
5+ Years of Sales Experience to include
Successful Sales experience
Media Sales experience
Travel as requested
Charter Communications navigates the waters of US cable services. The cable system operator has about 5 million mostly-residential...