MMB is looking for a Direct/ CRM Account Supervisor with 6-10 years Agency experience. We are seeking an individual who is able to lead and manage mid level clients on a high profile account. MMB provides the benefits of big agency clients, in a mid-sized agency environment.
The ideal candidate has a strong direct marketing/ CRM background in integrated multi-channel campaign (direct mail / email) development and execution.
Candidates must have solid understanding leveraging customer database for overall marketing program, channel, frequency, audience, contact and offer strategies; ROI analysis and reporting.
Essential Duties & Responsibilities:
- Exhibit solid understanding of key clients CRM/ eCRM programs as well as information including general business strategy, industry issues, products and services offered, key customers and competitors
- Manage integrated team and multiple outside partners
- Develop campaign strategies and own all day-to-day functions thru to program execution
- Provide leadership, expert knowledge, & identify/facilitate third-party alliances specifically CRM database, direct mail print production vendors, etc
- Think customer experience first with eye towards continual program evolution based on measureable insights
- Understand and feel comfortable with data, technology and customer marketing database principles executed in both traditional offline and online / digital environments
- Master process and navigate the agency to shepherd a project to completion
- Minimum 6 - 10 years of consulting and/or client facing agency experience
- Minimum 5 years of CRM and integrated marketing experience
- Working knowledge and familiarity of execution and production processes
- Familiarity and experience with campaign management tools, marketing databases and web analytics tools
- Proven ability to quickly assimilate into a client organization and produce value
- Able to effectively manage a small team to deliver on-time results
- Retail/ Automotive/ QSR experience preferred
- Four-year degree is required
- Please do not apply for this role if you do not have Agency experience
All your information will be kept confidential according to EEO guidelines.
MMB - 10 months ago