Rocket Fuel delivers the only programmatic media-buying platform at big data scale that harnesses the power of artificial intelligence to improve marketing ROI. Rocket Fuel's powerful Advertising That Learns™ technology drives best-in-plan results for advertisers, and empowers media teams to focus on strategy, not spreadsheets. Its distributed planet-scale computing engine currently screens over 26 billion ads per day, and selects the best for its customers, via real-time bidding (RTB) relationships with major publishers and exchanges. The technique has proven itself across web, mobile, video, and social channels, with 894 brands powered by Rocket Fuel in 2012.
Awarded #4 on Forbes' 2013 Most Promising Companies In America list, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Rocket Fuel currently employs over 300 people in 15 offices worldwide including New York, London, Toronto, and Hamburg, and has a strategic alliance with cci to provide its services in Japan.
What you’ll do:
Create and maintain ad campaigns in Rocket Fuel's proprietary ad server.
Analyze campaign performance and make recommendations for optimization.
Anticipate and identify issues with campaigns and creative.
Debug and troubleshoot issues with campaign delivery and performance.
Interact with account managers, engineers and partners on various ops projects.
Identify process inefficiencies and ways to improve operations workflow.
Who you are:
Quick learner who loves to pick up new tools/software for reporting & analysis.
Organized, detail oriented and highly focused.
Good technical communicator - can work with an Engineering team to build features you need.
People person – can work with Sales and Analytics teams to plan and optimize campaigns for performance.
Cool under pressure and able to concentrate in the middle of any chaos.
Creative problem solver, self-motivated and driven.
What you need:
Minimum 1 year trafficking experience. RTB/Programmatic buying experience a plus.
Passion for online advertising and/or game-changing technology.
Familiarity of how web sites and online ads work. HTML/JS/SQL a big plus.
Eagerness to work in a start-up team environment that will be rapidly changing.
You can use Excel and you’re not afraid of Pivot Tables.
Familiarity with ad servers, rich media vendors, web debugging tools (Firebug, HTTPFox, Fiddler, etc.) a plus.
Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social a plus.
Flexibility to occasionally work at odd hours (from home).
BA/BS with industry emphasis or related experience.
Rocket Fuel Inc. - 10 months ago