Ambulatory Surgery Division Sales Representative - Ft. Lauderdale area
East Florida Division Office - Fort Lauderdale, FL

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Job Description - Director of Business Development


Identify, plan, develop, and execute local sales strategies and programs that build surgery center case volume in a given market.


Sell Ambulatory Surgery Division facility services to local physicians.

Develop, establish, and maintain positive relationships with market physicians and their office staffs.

Summarize local market activity, prepare Sales Call Reports, and recommend "next step" actions in order to facilitate prompt and thorough follow-through with physicians.

Conduct ongoing market analysis determining strengths and weaknesses in relation to area competition and identifying potential needs for local physicians.

Work closely with market administrators to target sales opportunities and develop local "sales teams", comprised of center employees, in order to ensure the most effective sales presentation to area physicians.

Conduct "Sales Training" initiatives designed to establish and nurture a "sales minded" culture among local facility employees.

Enhance division sales efforts by fostering a high level of communication and shared information with both ASD and the Hospital Division.

Assist in the recruitment and development of Ambulatory Surgery Division Sales Representatives.

Nature and Scope

A. Business Environment

The healthcare market is growing increasingly competitive at a rapid rate while reimbursements are in a steady decline. In addition, political climate and public perception will not allow for price increases aimed at building margins in an effort to offset declining reimbursements. Therefore, gains must be achieved through incremental case volume. Building such volume will be the primary responsibility of the Field Sales Representative.

B. Work Environment

Field Sales Representatives will work closely with local administrators and surgery center staffs to provide a focal point for the direction of sales initiatives designed to increase incremental case volume.

C. Interactions


Market Physicians


Local Administrators / Staffs


ASD Leadership


ASD Sales Representatives



Dedicated to

full time

physician recruitment - All activities to be directed to building surgical case volume at ASD facilities, i.e., one on one sales calls with local physicians designed to assess their needs and expectations and how our facilities measure against these expectations.

  • ·
Completion of formal sales training program


Ability to work with little or no supervision


Effective oral and written communication skills

  • ·
Achieve territory surgical case and net revenue budget


The candidate must possess all the qualities listed below:

Four year baccalaureate degree from accredited university


Three plus years in medical sales with specific responsibility for direct sales to physicians

  • ·
Professional decorum


Very outgoing personality


Very strong work ethic


Ability to work with little or no supervision


Very flexible with work assignments

HCA Inc - 2 years ago - save job
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