Public Relations Assistant
Public Relations Director
The Public Relations Assistant supports Anthropologie's public relations efforts for retail stores, website and catalog. The PR Assistant contributes to the development of the PR program, execution of PR initiatives, product placement activities, and overall office management.
Founded in 1992, Anthropologie (www.anthropologie.com) operates more than 145 retail stores in North America and Europe, and ships to over 90 countries worldwide via our ecommerce channels. We cater to fashionable, educated, and creative women between the ages of 28 to 45, who desire an inspirational shopping experience. To that end, we are committed to exceeding her expectations in unexpected, delightful ways. Our unique product assortment includes women's apparel and accessories, home furnishings and décor, gifts, beauty, and found objects. Our mission is to provide our customer with an unimagined experience.
Anthropologie’s parent company, Urban Outfitters, Inc. (www.URBN.com) is an innovative specialty retailer which offers a variety of lifestyle merchandise to highly defined customer niches through brands including Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN. Urban Outfitters, Inc., is both a Fortune 1000 and S&P 500 ranked company with nearly $2.3 Billion in revenues.
Support all product placement activities
Document sample traffic and maintain sample closet
Reconcile loan records for merchandise from the DC and store and return the samples
Work with buying departments to reconcile sample loan records and return samples to home office
Develop media relation skills and contacts at local, regional and national levels
Gain familiarity with written public relations materials for traditional and new-media outlets
Support all PR activities including special events related to product launches, new-store openings and charitable causes
Perform media monitoring of traditional and new-media outlets
Create press clippings and assist in compiling reports on results
Communicate information regarding featured product to home office call center and stores
Gain familiarity with communication tools and techniques, including new media platforms, internal platforms and measurement tools
Assist in creating and maintaining media lists, as well as contact database
Assist in preparation of reports, documents and presentations
Support tracking of departmental budget and submit monthly invoices to accounting department
Support basic office management
Minimum one-year experience in public relations for fashion, home and/or retail industries
Computer proficient in Word, Excel, Adobe Acrobat and Power Point
Familiarity with contact management software
Strong writing and organizational skills
Bachelor’s Degree in Fashion, Business, or a related field.
New York, NY
Some travel required.
Urban Outfitters, Inc. is a lifestyle specialty retail company that operates under the Urban Outfitters, Anthropologie, Free People and...