Jr. Digital Media Planner/Buyer
Zimmerman Advertising - Dallas, TX

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THE JOB : Currently accepting resumes for a Jr. Digital Media Planner/Buyer

THE PLACE : Dallas, TX

Overall Objective:
Coordinate digital media planning and buying and buying efforts within assigned campaigns for a major regional automotive account in conjunction with Digital Media Supervisor and Planner. Junior Digital Media Planner/Buyer must effectively interact with digital media team, internal regional account and media teams, and client marketing staff as needed

Day-to-Day Duties:
Communicate with media partners, sales contacts, and agency contacts across multiple offices and time zones

Assist team with digital media planning and buying responsibility for assigned campaigns supporting regional event- and model-focused retail initiatives

Work with digital media team on development, negotiation, implementation, tracking, and optimization of digital media campaigns including most or all of the following: online display banners and video, site-direct buys, online ad networks/DSPs, behavioral targeting, rich media, mobile, and coordination of budget tracking

Master use of online media campaign/tracking tools including DoubleClick’s MediaVisor/ DART and proprietary agency billing system

Manage day-to-day billing process in accordance with direction from media supervisors in Dallas office, support of Digital Media Billing Coordinator in Fort Lauderdale office, and billing team in Los Angeles office

Oversee Digital Media Billing Coordinator in Fort Lauderdale office, who receives/tracks digital media vendor invoices and coordinates approval and payment with Dallas-based digital media team and billing team in Los Angeles office

Assist with entering media campaign billing information into agency systems as needed

As directed and overseen by the Digital team, develop and present POVs and media analyses to agency team and clients

Coordinate with digital account team on creative asset needs/availability and appropriate landing page/linking for individual media placements as set up in MediaVisor/DART

Coordinate with separate traffic team to ensure digital buys implement properly

Facilitate keeping entire media group and clients current on interactive issues and marketplace/technology developments

Required Skills

4-year undergraduate degree in advertising, marketing, media, digital media, or similar

A self-starter with ability to quickly learn and take on new responsibilities

Eagerness to get in the trenches and work with a broader agency team as a digital media expert

Understanding of or internships in advertising, media, or digital are a plus but not required

Familiarity with MS Office: Excel, PowerPoint, Word

Demonstrated presentation and writing skills

The responsibilities are many, various, and not limited to those written in this document.

Work with nationally recognized talent.

Work with premiere regional and national clients.

Excellent benefits package including full medical, paid vacation, holidays & sick/PTO, 401(k) to name a few

Required Experience

Zimmerman Advertising - 13 months ago - save job - block
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Marketing products and promoting brands is one and the same for Zimmerman Advertising. One of the largest retail ad firms in the...