Associate Product Marketing Manager
McGraw-Hill Education - Columbus, OH

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McGraw-Hill School Education (MHSE), the leading provider of print and digital educational materials for the Intervention, Adult Basic Ed and Workforce markets, has an exceptional opportunity for an Associate Product Marketing Manager , located in Columbus , OH .

In this stepping stone position, you will help support key programs within our product portfolio, ensuring we are developing the best programs for the market by employing market research, customer segmentation, Voice of the Customer, product portfolio management, competitive positioning, market assessment, pricing, and new product development across assigned product lines.

We are searching for a strategic, innovative thinker with some understanding of marketing and product development. The ideal candidate will have a passion for education and marketing and get excited about supporting the transformation of a market leading company.In your role as Associate Product Marketing Manager you will work as part of a product team to represent the Voice of the Customer in all that you do.

Here is what our high achievers do every day:
Collaborate within marketing, and with sales and product development to bring the voice of the customer to everything you do

Bring insightful questions that challenge the status quo as you assist the product team with the development of revenue targets, accurate forecasting, profitability, and pricing

Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into product requirements

Collaborate with sales and a variety of marketing functions to drive revenue through strategic market planning and execution

Support efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of product plans

Required Skills

Qualification Requirements:
The Associate Product Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment. This person must have strong interpersonal, communication, and problem-solving skills. This individual will be a team player who is well versed in the details.

Confident and willing to take risks and make smart decisions

Strong ability to influence at all levels within the organization

Strategic thinker who puts the needs of the whole over their individual contribution

Effective communicator in both written and verbal forms

Results oriented with a sense of urgency

Desire to learn, ask questions and challenge conventional thinking

Always acts with the highest level of ethics and integrity

Required Experience

Education and/or Experience:
Bachelor’s Degree in Marketing, Psychology, Business or related field

3+ years of experience in a strategic marketing function

Exposure to segmentation, positioning, pricing, and new product development practices preferred

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McGraw-Hill Higher Education is a premier provider of print and digital teaching and learning solutions for the post-secondary and higher...