McGraw-Hill School Education (MHSE), the leading provider of print and digital educational materials for the Intervention, Adult Basic Ed and Workforce markets, has an exceptional opportunity for an Associate Product Marketing Manager , located in Columbus , OH .
In this stepping stone position, you will help support key programs within our product portfolio, ensuring we are developing the best programs for the market by employing market research, customer segmentation, Voice of the Customer, product portfolio management, competitive positioning, market assessment, pricing, and new product development across assigned product lines.
We are searching for a strategic, innovative thinker with some understanding of marketing and product development. The ideal candidate will have a passion for education and marketing and get excited about supporting the transformation of a market leading company.In your role as Associate Product Marketing Manager you will work as part of a product team to represent the Voice of the Customer in all that you do.
Here is what our high achievers do every day:
Collaborate within marketing, and with sales and product development to bring the voice of the customer to everything you do
Bring insightful questions that challenge the status quo as you assist the product team with the development of revenue targets, accurate forecasting, profitability, and pricing
Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into product requirements
Collaborate with sales and a variety of marketing functions to drive revenue through strategic market planning and execution
Support efforts to understand the competitive landscape and provide competitive differentiation through sales support and the development of product plans
The Associate Product Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment. This person must have strong interpersonal, communication, and problem-solving skills. This individual will be a team player who is well versed in the details.
Confident and willing to take risks and make smart decisions
Strong ability to influence at all levels within the organization
Strategic thinker who puts the needs of the whole over their individual contribution
Effective communicator in both written and verbal forms
Results oriented with a sense of urgency
Desire to learn, ask questions and challenge conventional thinking
Always acts with the highest level of ethics and integrity
Education and/or Experience:
Bachelor’s Degree in Marketing, Psychology, Business or related field
3+ years of experience in a strategic marketing function
Exposure to segmentation, positioning, pricing, and new product development practices preferred
McGraw-Hill Higher Education is a premier provider of print and digital teaching and learning solutions for the post-secondary and higher...