Associate Vice Chancellor for Communications & Public Affairs
University of North Carolina at Chapel Hill - Chapel Hill, NC

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Position Summary:
The Associate Vice Chancellor for Communications and Public Affairs (AVC) will report directly to the Vice Chancellor for Communications and Public Affairs (VC), serving as the principal advisor on all communications-related matters and as an active member of the Vice Chancellor's senior staff. The AVC will oversee all aspects of communications and messaging for the University, in order to build awareness and knowledge of the University's academic strengths and potential offerings. Working closely with the VC, his senior staff, faculty, staff, alumni and students across the entire University community, the AVC will work closely with the VC to develop and implement a comprehensive, high-level communications strategy and program, capable of meeting the institution's objectives and enhancing both its reputation and resources.

Principal Functions:
Working in partnership with the Vice Chancellor, develop and implement an overarching strategic plan for the University's entire communications program that is innovative, progressive and proactive, including messaging and brand identity that extends across all media and vehicles in ways that appropriately support and reflect the goals and objectives of the University.

Provide supervisory leadership to the Division of Communications and Public Relations; establish standards of work and performance expectations for senior-level subordinates; monitor individual and unit-level performance; take corrective action as appropriate to ensure Division goals and objectives are accomplished; ensure that the University's goals of equal opportunity, diversity, and inclusion are appropriately reflected in Division planning, strategy, and execution.

Serve as a promoter of the Carolina brand, ensuring consistent implementation of standards throughout the complex organization.

Work with University senior officers, faculty, staff, alumni and students to assess the University's public relations needs; provide leadership in the development of a public relations program which addresses these needs and effectively promotes the image and reputation of the University.

Formulate and manage a comprehensive media relations strategy and program at the local, state, national and global levels encompassing print, television, and social media outlets. Actively engage with key media outlets, both proactively and reactively as required. Provide communications counsel to university leaders and faculty, as required.

Provide strategy and oversight for the University's internal communications/community relations program to drive transparency and ensure that internal constituencies (e.g., faculty and staff) are well informed of University affairs and to promote support of University-wide goals and objectives. Internal communications activities will leverage multiple approaches including print, web content, social media, and multimedia products and will ensure internal constituencies are equipped with thorough, consistent information.

Partner with School/Division marketing and external affairs professionals to ensure that media inquiries and outreach opportunities are appropriately coordinated at all levels of the University and effectively represent institutional interests.

Provide counsel and direction to the campus communicator community; ensure distributed communications activities function effectively and in keeping with established standards of practice; provide thought leadership to marketing and communications professionals across the campus in support of University-wide goals and objectives.

Actively build relationships across the university community with key stakeholders, including administrators, faculty members, and board members. Engage with external constituents, as prudent, including citizens, governmental leaders, potential students, alumni, and parents.

Education Requirements: Bachelor's degree is required; an advanced degree is strongly preferred.

Qualification & Experience Requirements:
10-15 years experience envisioning, developing, and implementing a successful and comprehensive communications program across an enterprise with multiple constituencies and a wide variety of audiences, ideally in higher education. Superior strategic skills with a strong grasp of industry best practices and a holistic understanding of all aspects of communications, positioning, and messaging. Broad experience in strategic marketing, communications planning, media relations and crisis management as well as successful experience dealing with local and state media. Experience working in an academic environment serving many internal clients and external constituents. Ability to build relationships and collaborate across the institution, serving as a resource to others and obtaining their input. Experienced staff manager, able to work effectively with, delegate to and provide direction and leadership for a team under stringent deadline requirements. Public relations agency experience a plus. Strong social media acumen. Crisis/issues experience counseling at a senior level. Ability to build and manage teams.

Candidate Instructions:
Please apply online at . NOTE: The position posting closes on Friday, March 14, 2014. All candidates must apply online and submit a cover letter and resume. Women and minorities are encouraged to apply. The University of North Carolina at Chapel Hill is an equal opportunity employer. Additional questions about the application process may be directed to Lisa Waldeck, Human Resources Manager in University Development at 919-962-0015 or .

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