BEER DIVISION - On Premise Activation Specialist- Hollywood
Constellation Brands - Hollywood, CA

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Job Description:
This position is responsible for driving sales at
On-Premise retailers in an assigned geographic area. The
assigned area of responsibility will be aligned with one
or more of Constellation Brands Beer Division's top
On-Premise wholesalers in a Constellation Brands Beer
Division's priority DMA. The individual will partner
with an On-Premise Development/Activation Manager to set
priorities, and execute the business plan for On-Premise
accounts in their area of responsibility.
Build and maintain strong relationships with the owners
& managers of the top 75 On-Premise accounts within area
of responsibility.
Maintain and expand sales of the Beer Division's
portfolio through execution of On-Premise promotional
activity in key designated accounts.
Provides support and follow through for National and key
Regional On-Premise account programming at the direction
of the On-Premise Development Manager (e.g. program
execution including closing mandated distribution gaps).
Work with and assist the On-Premise
Development/Activation Manager in building an On-Premise
annual business plan including sales, distribution and
promotional efforts.
Assist Beer Division's Market Development Managers to
develop the On-Premise component of his/her annual
business plan including, sales, distribution and
promotional efforts for that specific market.
Identify, prioritize and activate new On-Premise
retailers who align closely with the Beer Division's
target demographic (keeps up to date with the primary
hot spots for Millennia’s, high income and Hispanics).
Execute draft beer initiatives in area of responsibility
using knowledge of market to direct resources and
Measure the effectiveness of promotional and other
volume driving / activation initiatives and suggest new
approaches to overcome obstacles and improve the impact
of these initiatives on sales results.
Review, evaluate and suggest pricing programs in order
to ensure the Beer Division's competitiveness in the
market place.
Provide point of sale material and training/education to
key accounts.
Conduct sales meetings for wholesaler on-premise
management to increase the prominence of the Beer
Division's portfolio.
Submit sales reports as requested by On-Premise
Development/Activation Manager and provide market
intelligence to help inform the Beer Division's approach
to On-Premise retailers.
Support, manage and proactively identify challenges that
new product introductions face in area of
Identify and communicate to Market Development Managers
supply chain wholesaler issues at key accounts to ensure
proper follow up is performed.

Job Requirements:This position requires:
A Bachelor’s degree or equivalent job experience is
required. (in lieu of degree, minimum of four years
sales experience with a malt beverage supplier or
Minimum two years Retail Sales Experience in the
Beverage Alcohol Industry (malt beverage preferred).
Complete understanding of the on-premise retail
Working knowledge of the promotional marketing process.
Proven track record in building good relationships with
customers as well as internal associates.
Demonstrated ability to take the initiative to gather
and use customer feedback to identify both needs and
Demonstrated diligence and ability to follow through on
all commitments (internal and external stakeholders).
Good oral, written, and interpersonal communication
Demonstrated ability to achieve performance goals with a
minimum of direction.
Beer 101 math skills with ability to understand
wholesaler margin, retailer cost of goods calculation
and market discount structures.
Computer literate with the ability to skillfully use
software applications including Microsoft Word,
PowerPoint and Excel.
Ability to utilize e-mail programs such as IBM Lotus
Notes and Business information reporting tools,
especially Cognos 7/8 and Retail Vision.
Ability to work weekends and evening hours.
Available to travel a minimum of 20% of his/her working
time, including up to 5 hrs. driving time
Ability to lift 25-35 lbs. and/or 50 lbs. with

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Constellation Brands, Inc. is an international producer and marketer of beverage alcohol with a portfolio of wine brands complemented by...