Brand Manager - Franks RedHot (French's Food Company)
Reckitt Benckiser - Chester, NJ

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Join Reckitt Benckiser and you’ll join a global CPG powerhouse, whose Powerbrands hold No. 1 positions in seven worldwide market categories. We’ve built our success on a quick-thinking, fast-acting culture, so you can look forward to a role that will have real impact on a business that continues to outpace the global markets.

This role will have the opportunity to work in one of the most exciting and fastest growing categories in the food industry. The Brand Manager will lead multiple cross-functional projects and brand building initiatives with agencies and vendors to drive equity and category growth.

The position is a key function within the Marketing Team in the French’s Food Company, a subsidiary of RB. The Brand Manager will play an instrumental role in supporting the development of the overall category strategy, and is expected to drive the growth through excellent marketing execution.

Assume accountability and autonomy to lead annual consumer activation initiatives & deliver flawless execution that exceeds key business targets (GS, NR, GM, Share)

All initiatives will require brand stewardship to align & leverage an internal (CP, Trade, Sales, Finance) & external (Multiple agencies & vendors) cross-functional team

Partnering with Trade, CP, Shopper Marketing, and external partners as appropriate (i.e. Kraft, General Mills, etc.) to develop and execute effective programming in key regions and customer accounts

Manage the day-to-day interface and key business activities of the portfolio (product improvements, Label Artwork approval, Marketing budget, P&L reporting, IRI weekly/monthly updates, Panel metrics). Coordinate with key stakeholders to ensure timely and accurate reporting.

Analyse business performance and key business drivers and articulate recommendations for business improvement

Apply in-depth understanding of consumer insights, including: trends, consumer perceptions/attitudes, and purchase/consumption behavior to advance the business by recommending actions.

Participate in the development of copy strategy / executions and/or to ensure promo strategy adaptation per region.

Participate in market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth.

Support Senior Brand Manager in the development of a long-term strategic growth vision.

In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions.



Minimum university educated (to Bachelors level) in a commercial subject. MBA preferred.

2-4 Years marketing experience, must be able to demonstrate outstanding marketing skills and potential, developed within a CPG environment.

Prior Food marketing experience a plus.

Personal Attributes:
Strong commercial awareness


International outlook

Strong sense of urgency and achievement

Resilient and able to respond under pressure

Ability to influence

Strong analytical skills


Financial skills, P&L understanding

Willing to relocate internationally to pursue career opportunities

Fluency in English

Expect responsibility. Expect challenges. Above all, expect rewards. And expect them all much sooner than you would anywhere else. Apply now and see just how much responsibility you’ll enjoy.


Interested candidates must apply online at Reckitt Benckiser’s website at

in order to be considered

Reckitt Benckiser - 14 months ago - save job
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If it doesn't clean or taste good, it doesn't cut the mustard with Reckitt Benckiser. A subsidiary of UK-based Reckitt Benckiser...