Marketing – Brand Internship
The Brand Marketing Internship Program is designed to provide the student with an overview of the special relationship between HSN and its business partners. HSN’s unique business position, as both a retailer and a television network, make for a most unusual and exciting alliance where the full-on dynamics of a retail store happily coexist in the non-stop, fast-paced world of live television programming (we call this unique relationship “Retail Entertainment Shopping”). This bifurcated relationship ultimately makes for a thoroughly enjoyable yet challenging, engaging and rewarding work experience.
As an intern in the Brand Marketing department you will complement your classroom learning’s on direct marketing; trade and consumer promotion campaigns; how to calculate a marketing campaign’s return on investment; how to differentiate and position brands; and how to develop a successful marketing campaign. The Brand Marketing team is comprised of seasoned Marketing leaders. By the end of your program you will have a complete understanding of the intricate nature of how we help keep HSN on the air - delivering millions of known brand names products and goods to our customers.
Internship Program Description
Support the Brand Marketing department in the management of marketing programs that drive sales and enhance the brand, including partner research, tactic execution in all media (TV, HSN.com, Print, Sales & Service) and program tracking and analysis. Interact across multidisciplinary marketing departments at HSN to help coordinate plans and work with the team to conduct evaluations on a series of key marketing initiatives for HSN. These departments include: Strategic Marketing Alliances; Brand Marketing; Public Relations; Creative Services; HSN.com; Advanced Services and CRM (Customer Relationship marketing-database marketing).
Key tasks performed on a regular basis include but are not limited to:
Campaign and project analysis and reporting
PowerPoint Presentation preparation
Microsoft Excel spreadsheet compilations
Packaging and shipping of marketing materials (as needed)
Coordination of product samples
Student Learning Objectives
Understand how multi-disciplinary marketing/sales departments interact with each other
Understand the role of Brand Marketing
Identify key business operating roles, marketing attributes and operating functions by department
Prepare written marketing strategic briefs
Differentiate between a strategic and tactical marketing initiative
Measure and Analyze the return on investment (ROI) for a marketing program
Prepare a PowerPoint presentation on the results of a marketing initiative
Make recommendations on future steps on the program
Write a final class assessment and report on the Brand Marketing internship program at HSN.
Must have taken senior level quantitative/qualitative analysis courses
Entry level accounting
Solid writing skills
Junior/Senior in college
Punctuality and commitment is a must
Must be earning college credit towards a Advertising, Business or Marketing degree
Must be able to participate at work a minimum of 20 non-paid internship hours a week
Internship is a 12-16 week course depending on length of semester
Temporary / On Call
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its...