Brand Marketing - Spring 2013 Internship
HSN - Saint Petersburg, FL

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Marketing – Brand Internship


The Brand Marketing Internship Program is designed to provide the student with an overview of the special relationship between HSN and its business partners. HSN’s unique business position, as both a retailer and a television network, make for a most unusual and exciting alliance where the full-on dynamics of a retail store happily coexist in the non-stop, fast-paced world of live television programming (we call this unique relationship “Retail Entertainment Shopping”). This bifurcated relationship ultimately makes for a thoroughly enjoyable yet challenging, engaging and rewarding work experience.

As an intern in the Brand Marketing department you will complement your classroom learning’s on direct marketing; trade and consumer promotion campaigns; how to calculate a marketing campaign’s return on investment; how to differentiate and position brands; and how to develop a successful marketing campaign. The Brand Marketing team is comprised of seasoned Marketing leaders. By the end of your program you will have a complete understanding of the intricate nature of how we help keep HSN on the air - delivering millions of known brand names products and goods to our customers.

Internship Program Description

Support the Brand Marketing department in the management of marketing programs that drive sales and enhance the brand, including partner research, tactic execution in all media (TV,, Print, Sales & Service) and program tracking and analysis. Interact across multidisciplinary marketing departments at HSN to help coordinate plans and work with the team to conduct evaluations on a series of key marketing initiatives for HSN. These departments include: Strategic Marketing Alliances; Brand Marketing; Public Relations; Creative Services;; Advanced Services and CRM (Customer Relationship marketing-database marketing).

Key tasks performed on a regular basis include but are not limited to:

Project management

Campaign and project analysis and reporting

PowerPoint Presentation preparation

Microsoft Excel spreadsheet compilations

Packaging and shipping of marketing materials (as needed)

Coordination of product samples

Customer Communication

Student Learning Objectives

Understand how multi-disciplinary marketing/sales departments interact with each other

Understand the role of Brand Marketing

Identify key business operating roles, marketing attributes and operating functions by department

Prepare written marketing strategic briefs

Differentiate between a strategic and tactical marketing initiative

Measure and Analyze the return on investment (ROI) for a marketing program

Prepare a PowerPoint presentation on the results of a marketing initiative

Make recommendations on future steps on the program

Write a final class assessment and report on the Brand Marketing internship program at HSN.


Minimum Qualifications

Must have taken senior level quantitative/qualitative analysis courses

Entry level accounting

Solid writing skills

Junior/Senior in college

Punctuality and commitment is a must

Must be earning college credit towards a Advertising, Business or Marketing degree

Must be able to participate at work a minimum of 20 non-paid internship hours a week

Internship is a 12-16 week course depending on length of semester

Job Field





FL-Saint Petersburg






1st Shift

Employee Status


Temporary / On Call

About this company
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HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its...