- Drive the email marketing strategy and execution of campaigns and working directly with clients.
- Email technology change management and adoption.
- Partner with creative team to design email and communication templates, develop images, content, promos, and landing pages for Email marketing campaigns
- Develop quality, full lifecycle programs that are relevant and appealing to target audience
- Design outreach strategy that provides constant contact to customers without becoming annoying, overwhelming or boring
- Champion best practices with key stakeholders ensuring vested interest in the success of email marketing campaigns
- Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals. Also provide guidance on building Crown’s xceler8™ analytics capabilities with internal Business Intelligence practice leads.
- Manage email and database marketing tools
- Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness
- Work with Exact Target to ensure client success and to understand their roadmap and future direction
Crown is a full service eBusiness firm enabling clients to attract, convert, retain and activate customers digitally. Driving commerce,...