Business Analyst - email
Crown - Dayton, OH

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Key Responsibilities
  • Drive the email marketing strategy and execution of campaigns and working directly with clients.
  • Email technology change management and adoption.
  • Partner with creative team to design email and communication templates, develop images, content, promos, and landing pages for Email marketing campaigns
  • Develop quality, full lifecycle programs that are relevant and appealing to target audience
  • Design outreach strategy that provides constant contact to customers without becoming annoying, overwhelming or boring
  • Champion best practices with key stakeholders ensuring vested interest in the success of email marketing campaigns
  • Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals. Also provide guidance on building Crown’s xceler8™ analytics capabilities with internal Business Intelligence practice leads.
  • Manage email and database marketing tools
  • Analyze back-end data of email campaigns and make recommendations for enhancing their effectiveness
  • Work with Exact Target to ensure client success and to understand their roadmap and future direction

About this company
Crown is a full service eBusiness firm enabling clients to attract, convert, retain and activate customers digitally. Driving commerce,...