This position is responsible for selling and executing
sales and marketing programs for Delhaize. The candidate
can reside in the Southeast US. Responsibilities include
planning, executing and coordinating of the Annual
Business Plan for assigned customers while driving
accountability at the distributor level. This position
is also responsible for the development and
profitability of assigned market segments. Incumbents
develop rapport with high-level personnel from
marketing, operations, and category management to
accomplish set sales goals. Has the responsibility for
the development and implementation of National Account
Programs for assign market segments.
SPECIFIC DUTIES AND RESPONSIBILITIES
Sell new and expanded distribution of Crown’s beer
brands to multi-unit, regional and franchise chain
accounts. Including Large Format Grocery, Mass
Merchandiser, and Convenience Store customers.
Develop, sell, and implement custom created promotional
programs to listed off-premise accounts.
Communicate sales results to Crown field sales and
distributor networks to ensure execution of retail plans
Sell against National priorities and leverage national
retail promotions in conjunction with customized
regional programs to deliver sales and distribution
plans in assigned account base.
Work with National Account Team Leads or Channel Vice
Presidents to meet National Accounts sales and
distribution annual business plans by developing
national and regional off-premise chain account
programming where needed.
Act as the number one business contact and partner
between Crown and the National Account business base to
ensure that Crown is recognized as the category leader.
Manage budget allocations, ROI, and other financial
responsibilities. Execute against account plans and
retail budget in order to maximize set sales goals.
Manage Travel and Expense as well as Crown Tactical
Funds (CTF) budgets in order to maximize ROI.
Conduct him or herself in a professional, effective and
efficient manner within the guides of the Constellation
Code of Ethics.
Preparation of detailed and professional sales
presentations for account business reviews and sales
Uncover opportunities and grow volume in target account
Complete other duties as assigned.
This position requires:
A Bachelor’s degree preferred or equivalent job
experience in the consumer products industry.
A minimum of 5-8 years sales experience in the beverage
alcohol industry (malt beverage preferred) with two
years experience selling to the Off-Premise trade.
Proven track record in building good relationships with
customers as well as internal associates.
Demonstrated ability to take the initiative to gather
and use customer feedback to identify customer and
market needs and challenges.
Demonstrated diligence and ability to follow through on
all commitments (internal and external stakeholders).
Good oral, written, and interpersonal communication
Demonstrated ability to achieve performance goals with a
minimum of direction.
Proven analytical skills and understanding of syndicated
data and its applicability to the beer category is
Computer literacy with the ability to use software
applications including Microsoft Word, Excel and
PowerPoint, and e-mail programs such as IBM Lotus Notes.
Demonstrated technical skills required for the
preparation of professional and effective sales
Ability to use Business Information Tools such as Cognos
7 and 8 (SMART and THE BAR), and specialized customer
Ability to learn and use other internal systems such as
Retail Vision and Ad Track.
Ability work weekends and evening hours.
Ability to travel a minimum of 25% of his/her working
time, including the ability to drive up to 5 hrs.
Ability to lift 25-35 lbs, and/or 50 lbs with
Crown - 12 months ago
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