Job Title: Communications Coordinator
Location: Central Administration
Reports To: Assistant Superintendent
Terms of Employment:
Full Time, 12 Months/Year
$46,565 to $55,540 depending upon education and work experience
Nature and Scope of Job :
To coordinate the systematic communication of management, planning, and operational functions of the school/community relations office pursuant to Board policy, in order to:
1. Maintain and improve a comprehensive, systematic two-way communication program that involves both internal and external publics, with an overall goal of stimulating a better understanding of the role, objectives, needs and accomplishments (including the district report card required by state accreditation rules) of the District using a variety of methods to disseminate information.
2. Carry out a program that helps the District administration interpret public attitudes, student, and employee needs in order to shape procedures for disseminating information that are of public and employee interest and earn understanding and support from both.
3. Support the district's online communications programs for public information web publishing projects, to include establishing and enhancing standards for web site content in conjunction with the Web master.
Essential Job Functions:
1. Coordinate and manage daily operation and services of the District and community relations.
2. Systematically consult with the Superintendent, Assistant Superintendent, Directors, and Administrators on the coordination and improvement of a system for anticipating, preparing for, dealing with, and responding to district-wide school/community relations issues.
3. Alert the District through the Superintendent, Assistant Superintendent, and Director of Enterprise Technology of news leads on system-wide stories.
4. Systematically seek and develop new and improved media methods for communicating with
internal and external publics, to include public relations opportunities on the District's Internet web site.
5. Provide assistance/background information on: media strategies to include crisis communication, news conference, and general media relations guidelines; and content, journalistic and public relations advice to District personnel on department and school publications such as manuals, brochures and district-wide student/parent handbooks; especially those widely disseminated to the general public.
6. Coordinate a variety of communication services that will become vehicles for encouraging, receiving, analyzing, and using feedback from internal and external groups (including surveys, print and web publishing, and photography).
7. Produce internal and external publications as requested to carry out the District's goals, to include the wide dissemination of the District newspaper and District report card to District patrons, public officials and other Wyoming school districts.
8. Coordinate and/or write district news releases to all media, including the World Wide Web; as well
as edit information or photographs to be posted on the District's public web site.
9. Maintain a file of all news releases and District publications, as well as an information database on departments and schools pursuant to Board policy and accreditation requirements.
10. Attend community and/or advisory group meetings as assigned to collect and disseminate information.
11. Serve as a District representative or public information officer for key external publics: service organizations, community/political coalitions, the local chamber of commerce, business partners, etc., or as assigned by supervisor.
12. Coordinate employee recognition programs; staff, student, and service provider recognition for school board meetings; and community involvement appreciation/acknowledgement events.
13. Coordinate staff development workshops on external communications and public relations in conjunction with the professional development director, or as assigned by supervisor.
14. Performs any duties as assigned by supervisor.
--EMPLOYEES ARE HELD ACCOUNTABLE FOR ALL DUTIES OF THIS JOB--
Job Qualifications :
1. Minimum associate of arts degree, or equivalent in communications or related field.
2. Baccalaureate degree or equivalent experience, and/or additional college course work in journalism, multimedia communications, and public relations preferred.
3. Work experience in public information and media relations, editing, writing, publication continuity and production, and multimedia production.
4. Demonstrated skills in managing people, research, planning, readability and content interpretation, gathering analyzing and synthesizing data, interpretation of policies and procedures, interviewing, and ability to work under deadline pressures.
5. Thorough knowledge of web communications, traditional and desktop publishing, and traditional and digital photography, Adobe PageMaker, Photoshop, Acrobat, and Illustrator, preferred.
6. Demonstrated ability to work with a wide range of customer groups analogous to district (student and employee), parent and community groups.
7. Alternatives to the above qualifications as found acceptable and appropriate.
Mobile Devices (iPads, etc.) Microsoft Office Software
Desktop or Laptop Computer Adobe Creative Suite
Digital finger strength necessary to type on heavy setting.
Lower body strength to stand and walk throughout the work day.
Lower body strength to climb ladder to reach shelves.
Upper body strength to lift up to 25 pounds and carry more than 50 feet throughout the work
Have visual acuity and stamina to work at computer monitor throughout the work day.
Be able to sit for long periods.
Environmental Demands :
Air conditioned building.