What a Great Opportunity!
tw telecom is hiring for a Communications Manager – Digital Marketing in our corporate Littleton office. tw telecom is a growing and thriving telecommunications company headquartered in Colorado. If you are looking to grow your career, please read on.
As a Communications Manager – Digital Marketing for tw telecom , we are looking for someone who oversees the digital marketing goals/ objectives, strategies and tactics for the company.
Provides core expertise in search, PPC and other means to effectively grow a consistent digital brand presence across all customer-facing online media (.COM Web site, social platforms).
Leads traffic reporting and analysis for the .COM site, social media, and actively promotes site optimization for all digital platform outlets.
Assists with digital aspects of integrated campaigns, events and initiatives that support the company’s marketing channels (direct and indirect).
Promotes education and awareness of digital platforms with key stakeholders, inclusive of social media policy compliance.
The Keys to Your Success!
Some major objectives to your success are:
1. Web site improvements
Builds strategies that drive online traffic to the company Web site.
Tracks company Web site performance metrics and lead conversion rates. Collaborates with other work groups to align data for insightful analysis.
Actively monitors the company Web site for improvements in usability, design, content, alignment to company strategies, and lead conversions. Project manages these improvements to successful conclusion.
Manages regular updates of content to the company Web site.
Primary liaison with digital vendor and IT to produce results.
Surveys market conditions, competitive situations and new developments in technologies/ methods that advance digital marketing methods.
2. Digital brand presence/ awareness
Utilizes a range of techniques including paid search, SEO and PPC to enhance company brand awareness.
Leverages social listening skills to improve connections with customers/ prospects through various outlets, such as LinkedIn or Twitter.
Manages digital aspects of integrated marketing campaigns
Aligns digital messaging strategies with goals of other Corporate Communications initiatives (events, drip campaigns, offline media)
3. Digital leadership
Surveillance of market conditions, competitive situations and new developments in technologies/ methods that advance digital marketing methods.
What We’re Looking For:
Bachelor’s degree preferably in marketing, business communications, or public relations, or equivalent combination of applicable education/experience.
Qualified candidates will have at least:
Digital marketing experience, to include Web site management, CMS tool utilization, SEO/ PPC strategies and tactics, eCommerce, Analytics, and Social Media/ methods
3-5 years applicable experience, such as previous experience in a similar digital marketing role.
Familiarity with telecommunications industry topics and trends
Comprehensive and current understanding of online communications strategies and best practices
Multi-channel integrated campaigns, measurement and results
Content creation experience relevant in multiple media
Demonstrated ability to manage third-party vendor resources and support internal processes for payment
Consultative digital design experience, to support scoping, vendor management and Web site integration of online purchasing/ transaction models
Ability to capture, track, measure and act upon results
CMS tool proficiency. Social Media platform dexterity and knowledge. PC and software (Microsoft Office, Word, Excel, PowerPoint). CRM, Marketing software knowledge is a plus.
Effectiveness as both a strategic thinker and a tactical "doer"
Communication – Verbal and written
Ability to organize, prioritize and task efficiently with multiple deadlines in a fast-paced environment
Establish and maintain working relationships (“team player”)
EQUAL EMPLOYMENT OPPORTUNITY:
Every decision made at tw telecom concerning hiring, promotion, compensation, training, assignment of job responsibilities, termination, or any other aspect of the employment relationship is to be made without regard to any legally protected characteristics such as race, color, national origin, religion, sex, age, sexual orientation, marital status, physical or mental disability, veteran’s status, or other characteristics protected by federal, state, or local laws. tw telecom strives for a workplace free of unlawful discrimination and harassment, including but not limited to racial, sexual, ethnic or religious.
tw telecom inc., formerly Time Warner Telecom Inc., is a provider of managed network services, specializing in ethernet and data networking,...