Communications Marketing Manager– Email Marketing
Symantec - Mountain View, CA

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Company Overview Symantec is a global leader in providing security, storage and systems management solutions to help our customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently. Our software and services protect completely, in ways that can be easily managed and with controls that can be enforced automatically – enabling confidence wherever information is used or stored. Department Overview Symantec’s Worldwide eCommerce organization is proud to be responsible for the eCommerce sales of the company’s Norton-branded consumer products, as well as the development and management of Symantec’s overall Ecommerce solution. Our online storefront is built on cutting-edge technologies and consists of over 30 separate stores across the world, with multiple languages, currencies, and payment options.

The global eCommerce team is a part of the Consumer Business Unit and is focused on better understanding our customers, building customer loyalty and taking share. It also enables us to move quickly and capitalize on trends and innovate products. Join Symantec’s eCommerce organization, and be a part of the world’s security market share leader for consumer software and services, protecting hundreds of millions of customers worldwide. Responsibilities As our Marketing Manager, you'll work on emails targeting Consumer products.

This role will develop and manage effective segmentation strategies and campaigns, ensuring success in delivering communications to customers, increasing conversion, and improving the customer experience. This person will also work with internal clients on meeting the overall goals. Responsibilities: • Develop a testing strategy to continually optimize email performance • Identify, test and implement new opportunities to improve conversion and customer satisfaction via email communications. • Manage and optimize the design, content and layout of all email communications.

  • Coordinate with internal/external design, product and marketing stakeholders to develop business cases, campaigns, briefs, effective designs and landing experiences for email initiatives. • Take ownership of your email programs to and work with the Auto Renewal Team to meet the overall goals • Partner with the Auto Renewal Business unit to develop strategies and tactics to drive the business forward • Analyze, monitor and communicate performance of email initiatives to business stakeholders. • Maintain email best practices including browser/client rendering and email design • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
  • Track and report email marketing metrics • Leverage analytics to develop, manage and optimize a segmentation model to deliver the right message, at the right time, to the right customer Qualifications • Minimum 1-3 years email marketing experience including hands-on experience: o Implementing and optimizing email campaigns, working closely with design, marketing and/or product teams. o Performing analytics to monitor end-to-end campaign performance. o Taking ownership of programs and working with business stakeholders o Experience with Newsletters and transactional emails • Excellent project management, time management, and problem solving skills. • Experience in the design and execution of A/B and multivariate testing programs online and in email • Strong initiative.
  • 4-5 years online marketing experience • Excellent understanding of email campaign performance metrics. • Solid understanding of email delivery and deliverability issues. • Good communication and presentation skills. • Experience working with ESPs Equal Employment Opportunity Symantec Corporation is an Equal Opportunity Employer and welcomes diversity.
NOTE: To all recruitment firms: Symantec is not accepting agency/search firm referrals for this posting, or other postings, without prior written permission from Symantec’s Staffing organization. Symantec is not responsible for any fees related to unsolicited resumes.

Symantec - 2 years ago - save job - block
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Symantec's future seems to be secure. The company provides security, storage, and systems management software for businesses and...