The Position You ’ll work with our (totally awesome) Sr. Social Media Manager to tend to Birchbox ’s two sets of stakeholders: our customers and our brand partners. You ’ll work with Team Content to manage the Birchbox Man voice across multiple platforms. Our voice is accessible yet authoritative, smart and funny.
You ’ll be responsible for presenting our guide and video content to our social communities and encouraging them to read/interact with it. It will be your job to liase with our existing social community, enlarging it, and getting additional value out of it. You ’ll also work with our team of Campaign Strategists to create custom social media campaigns for our brand partners. You ’ll project manage each campaign from idea generation to production to tracking and reporting and ensure that the Birchbox Man voice and brand come through in these campaigns.
You hellip; hellip;are 2-3 years out of college and have spent those years working on men°s brands (men ’s style, health/fitness, gear, and grooming) in a magazine, e-commerce company, or a creative/digital/marketing/advertising agency .... can point to specific examples of projects you°ve owned from start to finish including: creative brainstorming, organized and speedy execution, KPI tracking and measurement, and reporting to a set of stakeholders. hellip;have exceptional writing skills and an editorial eye and a knack for short, snappy copy. You cringe when you see grammatical mistakes on Facebook.
You are the one your friends go to when they need an editor. hellip;.are creative and are always thinking of new ideas. Specific Responsibilities will include: Campaign Creation: Working with our Campaign Strategists you ’ll create custom social media campaigns for our brand partners based on a host of goals: fan acquisition, consumer education, content generation, channel or product launches, etc. Campaign Project Management: You ’ll coordinate between our brand partnerships team, creative team, content team, and email marketing team to make sure campaigns are created and executed flawlessly.
Campaign Tracking and Reporting: You ’ll work closely with our campaign strategists and analytics team to make sure that the results of each campaign are presented to our brands in innovation and informative ways. Content Promotion: Our content team produces a ton of fun and witty content including blog posts, magazine articles, and videos. You will help make sure our subscribers, fans, and followers consume and engage with this content across all of our social channels. Community Management: Our subscribers, fans, and followers have a lot to say!
Whether they ’re giving feedback on their monthly box, asking questions about a shave gel, or commenting on Brad Pitt ’s latest facial hair design, we want to engage with them! You will be at the ready to answer their questions, help them pick the right products, and teach them about Birchbox Man.
Birchbox - 21 months ago