The Community Relations Advisor is an outside sales role, responsible for creating and executing a plan for market growth that supports revenue objectives for APFM by increasing our professional referral partners and delighting existing professional referral partner relationships. The ability to exercise sound discretion and independent judgment in performing all responsibilities is a must.
Key responsibilities include but are not limited to;
Arrange appointments and call activity with Social Workers, Case Mangers and Community Partners and other healthcare professionals as directed to increase new incremental professional referrals and nurture existing relationships to continue organic growth in target market. These may be pre-arranged appointments or cold calls.
Build trusting strong relationships that will encourage direct referrals by; Developing professional APFM presence in the market and educating professionals on our value, process and best practices
Conduct frequent partner communication and visits to improve the results of our partnerships, improve ongoing relationships, and support the generation of professional referrals.
Maintains relationships with customers by providing support, information and guidance that will lead to increased number of referrals
Achieve or exceed quota quarterly and annually
Developing strategies for increasing opportunities to meet and talk to the professionals that will drive your business.
Manage and nurture relationships to be the “go to” source of information and resources.
Pipeline management: manage lead pipeline on daily basis and accurately record activity and information in CRM.
Effectively manage budget for marketing collateral and other customer centric activities.
Contributing to team through conference call and local meeting participation
Other duties as required.
This is an outside sales/account management role meeting daily with professionals and community partners in the surrounding geographic area. This is a full-time position; the occasional evenings may be required.
Required Skills and Competencies
3+ years business development or relationship sales experience in a quota or metrics driven environment: demonstrated history of success in outside sales role, focused on healthcare or senior services preferred.
Proven ability to maintain quality relationships with a large number of professional referral sources.
Strong networking skills.
Strong customer relations skills
Strong closing skills- will ask for the business.
Excellent communication and presentation skills.
Determination to break down barriers to success.
Ability to work as part of a team and on own initiative.
Self-motivation and drive
Effective use of social media
Strong time management and organizational skills.
Strong computer skills necessary, including Word and Excel and CRM
Ability to travel from time to time outside of local region, for occasional regional or national meeting
Must have reliable transportation.
Bachelor's degree preferred.
Home Office Requirements
CRA’s are required to have a designated home office space, allowing for privacy during working hours, and the occasional office day with manager approval as well as a high speed internet connection.
It is expected that CRA’s manage a daily schedule that is free from distractions and interruptions. Taking care of children or audible pets is not permissible during work hours.
You will be provided with a laptop fully loaded with Microsoft Office, Outlook, Interaction Client, access to our CRM system and VPN so that you may connect to our intranet.
Candidates must be authorized to work in the United States to be eligible for consideration, visa sponsorship not available.
As the nation's largest senior living referralservice, A Place for Mom, Inc. (APFM) is a high growth, fast paced company focused on helping...