Verizon Wireless - Birmingham, AL

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This position will develop and execute strategic initiatives designed to drive sales productivity across the state of Alabama. This position is responsible for developing and driving projects and initiatives from the inception through execution.

This position is a decision making role and works closely with the sales field and South Area marketing management to ensure regional sales strategy in successfully developed and executed in a consistent and timely manner.

  • Seek new opportunities to maximize VZW presence and ROI at sponsorships and “Grass Roots” marketing events.
  • Develop market-specific marketing programs to drive targeted market share growth
oPlans to include retail store activity and sponsorship development
o Measure results based on market penetration targets

  • Maintain sponsorships/trade budget, regional “grass roots” marketing discretionary dollars
  • Track Return Investment – implement tracking process to ensure a successful investment based specific, provided targets. Enable the ability to make educated recommendations/evaluations
  • Implement and develop a sponsorship program for the state of Alabama
o Manage sponsorship request, review and approval process
o Maintain all on-going sponsorship partnerships and evaluate ROI
o Project management equipment and service trade agreements
o Manage event on-site teams to maximize exposure

  • On site visits – visit sponsorship properties; build relationships with Alabama sponsorship contacts
o Negotiate and identify all sponsorship opportunity elements
o Seek additional sponsorship element opportunities within existing contract and/or budget

  • Create and support retail channel initiatives to include, but not limited to:
o Grand openings, Store events, radio remotes and local sponsorship execution

  • Develop and execute marketing initiatives for the B2B channel
o Vertical plan, identifying and implement trade shows/events and advertising
o Existing account support – National and Major accounts

  • Manage Alabama calendar of all recurring grass roots events
  • Partner with regional PR department to manage and maximize community involvement
  • Support regional events, demo days, data days, customer appreciation events, grand openings and store moves.

5+ years of combined sales/sales management/marketing background experience
2+ years of local marketing and/or sponsorship activation experience
Ability to manage highly complex cross-functional projects/initiatives
Strong communication skills (verbal and written)
Proven success in contract negotiations
Excel, Word, PowerPoint and database proficiency

M.B.A. or relevant advanced certifications
Relevant experience in the telecommunications or wireless industry
Proven success in the strategy planning and execution preferred
Knowledge of media terminology and elements
Knowledge of Enterprise Billing System (Vision)

Equal Employment Opportunity

We are an equal opportunity employer m/f/d/v.

Verizon Wireless - 2 years ago - save job
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