Copywriter-Fundraising Royall & Company -
Richmond, VA
The fundraising copywriter writes compelling and persuasive fundraising copy for direct mail and email campaigns to engage various constituents and raise money for the client. This position works closely with a Strategic Leader, Art Director, Account Manager, Project Manager and Strategic Analyst in the creation of client campaigns.
Must have experience writing copy for fundraising.
Responsibilities: Essential Functions:
Develop creative strategies, and write and revise copy for fundraising clients.
Work with the Account Team and Resource Staff for the best possible creative product.
Read, analyze and, if necessary, research information for existing and newly assigned clients.
Attend all relevant “team meetings” and other meetings related to assigned clients.
Work collaboratively with the Production staff to ensure quality standards are met.
Communicate with Project Manager and others in order to adhere to deadlines.
Adjust all copy to meet the needs of clients, Project Manager, Production Coordinator, Proofreader, Art Director.
Monitor response rates for all projects and clients.
Maintain current and accurate files of reference materials for assigned clients.
Review copy using checklists and format copy according to department style guide.
Proofread and edit as necessary, and follow up on questionable details.
Assist peers and other department staff as needed (for example, by critiquing and/or editing copy from other copywriters, or filling in if other writers are unavailable).
Assist with process improvement and implementation, new product development, and training.
Read and filter incoming email responses from alumni as needed.
Qualifications: Minimum Qualifications:
Bachelor’s degree in English, Journalism, Marketing, or Advertising. Two years’ writing experience in marketing environment preferred. Fundraising experience is required. Ability to meet deadlines and work late hours/weekends as needed. Minimal travel required.
Knowledge, Skills, and Abilities:
Ability to read, analyze and interpret all forms of information
Ability to think strategically in a direct response context
Good persuasion and basic sales skills
Ability to conform writing to prescribed styles
Excellent written and verbal communication/presentation skills
Ability to accept and learn from constructive criticism
Strong organizational skills with ability to handle multiple priorities/deadlines
Ability to work independently and in team setting in fast paced environment
Detail-oriented with ability to follow oral and written instructions, working under tight deadlines
Knowledge of Microsoft Office
Royall & Company - 11 months ago
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