Cultural Insight Grad Trainee Graduate/Entry level
Added Value - New York, NY

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We answer the central marketing questions. Questions about market, equity, positioning, innovation and communications. Answers which require insight, creativity and rigour. Questions big. Questions small. Answers which inspire action. It’s what our clients value. It’s what we add.

We provide consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. Many of our clients are Fortune 500 companies, such as AT&T, Microsoft, Ford, HSBC, Allianz, and P&G, but we also work with start-ups and challenger brands too. Our physical footprint extends over 22 offices in 14 countries, but our experience spreads across 150 markets worldwide and across all industry sectors.

Our vision is to become the inspiration behind the world's most iconic brands. And to do this, we need to attract and develop the most inspiring people in the industry.

We are always keen to hear from marketers, qualitative and quantitative researchers, semioticians, ethnographers and cultural insight people who share our ambition. We also need IT, Finance, HR and Operations professionals who can help us get there. People who make things happen. For our clients. And for our own business.

But that's just what they do in the office. We need people who are equally as passionate about their lives outside of work. People you'd enjoy sitting next to on a train, or a plane, or an automobile.

The role involves semiotic and cultural analysis to understand how culture is changing. And how brands can take advantage of these changes. We also look at trends to give our clients a picture of the future. Cultural Insight is a key part of what makes Added Value the source of essential marketing inspiration.

What's an average day like with the Cultural Insight team?

We don't really do average days, as we work across different clients and sectors on a project by project basis. This week we could be studying how male grooming and notions of male 'beauty' are changing in Europe. The following week we might help a brand better understand the culture of 'swag' in Nigeria. Our team works almost anywhere in the world, but we have people based in the UK, China, South Africa, US, Germany, France and Spain. Global travel is part of the approach and our favourite stories are of projects that have sent us to far flung destinations.

As a Cultural Insight graduate, you'll start as a complete beginner, learning on the job with different people and receiving more formal, structured training in semiotic approaches and the applications of cultural insight.

For our 2013 graduate intake, we have positions vacant in our London, New York, Shanghai and Johannesburg offices. The South African position will start off in our Cape Town office before transferring to Johannesburg. And all our lucky grads will spend time in our London office for initial training.

The closing date for applications varies for each country, so please take note below:

Closing date for UK applications is 22nd February 2013

Closing date for US applications is 30th April 2013

Closing date for South Africa applications is 30th April 2013

Closing date for China applications is 13th June 2013

Job type:

Job starting date:

Job location:
United States, New York

Job industry:
Research / Qualitative


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