Primarily responsible for team, customer, market and consumer analytics and insights. Activities include the development of actionable consumer and shopper category insights that apply to Kroger Corporate and all divisions. Contribute analysis and insights in the development and building of the tactical elements of the Category Leadership Platforms (CLP). Interface with the Customer at presentations and reviews in support of the team. Analyze customer scorecards and assist the team in scenario planning by providing category management and industry insights. Key internal interfaces are primarily with Kroger Business Managers, Kroger Team Lead, other Kroger Customer Category Managers, Customer Marketing and Headquarter Category Leadership Team.
Essential Job Duties & Responsibilities:
Act as CLP (Category Leadership Platform) expert on customer team and with external customer.
Achieve Category Leadership position at assigned customer for Refrigerated Meat and / or Frozen Breakfast.
Drive depth of distribution and quality of placement for core items partnering with Space Strategy Team
Responsible for customization, reporting and analysis of category information for assigned Customer(s)
Expert on utilizing and leveraging syndicated data bases, to include customer-specific data warehouse information and loyalty card analysis (e.g., Symphony IRI Group, Fresh Facts, Panel, dunnhumby, Market 6, CSIA).
Recommend strategic/tactical elements of Category Business Plans to Team and customer.
Interface with customer in support of consumer & shopper insight application.
Develop recommendations with Customer Team(s) and Customer Marketing to provide insights and analysis to help drive consistent sales recommendations on space management (e.g., assortment) and pricing
Develop Customer Category Reviews/Business Reviews, Top to Top Presentations, and New Item Presentations (Core and Innovation) with the support of various team members.
Responsible for Post Promotion Analysis.
Function as the market data and consumer trends expert
Develop comprehensive knowledge of customer, consumer and Hillshire Brands objectives/strategies and insights and utilize best practice approach with the retailer
Able to apply knowledge of category/consumer insights and best practices to create solutions to satisfy both Hillshire Brands and account strategies and objectives
Bachelor's Degree required.
1-3 years relevant CPG experience to include some combination of: Customer/Trade Marketing, Customer Management and/or Category Management
Proficient in analyzing syndicated data or similar data systems required
Intermediate to Advanced skills in Word, Excel and Powerpoint
Panel knowledge/ dunnhumby knowledge is desired
Any other combination of relevant education and experience that provided the required competencies for the role.
Hillshire Brands focuses on providing meat-centric food products that satisfy consumer appetites and offer exceptional quality and value. The flagship brands of our reinvigorated company include Ball Park, Gallo Salame, Hillshire Farm, Jimmy Dean and State Fair. In addition, the company produces the well-loved Sara Lee frozen desserts. The Hillshire Brands foodservice division serves our portfolio of products to restaurants, schools, convenience stores, healthcare facilities, hospitality venues and other food service operations. Collectively, these brands generate $4 billion in revenue as they touch millions of consumers in North America.
At Hillshire Brands, we believe that careers are as unique as individuals. That's why we offer employment opportunities that give you ownership of your career. All employees have a voice, and your ideas are valued. As an employee of the company, your individual contributions will make a significant impact on our overall success. Our organization benefits from the passion of individuals working together, so as an employee of Hillshire Brands you will have an opportunity to further develop your skills, gain new experiences and build new capabilities.
An Equal Opportunity / Affirmative Action Employer
Hillshire Brands - 19 months ago
Hillshire Brands Company (NYSE: HSH) is the nation's leader in meat-centric food solutions for the retail and foodservice markets. The...