DIRECTOR-ADVERTISING
Union Bank 384 reviews - San Francisco, CA

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Invest in your career. Invest in your future.

At Union Bank, our people are our greatest asset. We are one of the largest banks in California with a longstanding reputation for professional training and career development. In addition to investing in our employees, Union Bank has established a generous community reinvestment program that works to uplift communities and watch them grow. We invest in a diverse workforce as our employees come from many different backgrounds, bringing with them different experiences and perspectives.

Headquartered in San Francisco, UnionBanCal Corporation is a financial holding company with assets of $97 billion at March 31, 2013. Its primary subsidiary, Union Bank, N.A., is a full service commercial bank providing an array of financial services to individuals, small businesses, middle-market companies, and major corporations. The bank operated 443 branches in California, Washington, Oregon, Texas, Illinois, and New York as well as two international offices, on March 31, 2013. UnionBanCal Corporation is a wholly-owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd., which is a subsidiary of Mitsubishi UFJ Financial Group, Inc. Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG, NYSE: MTU), one of the world's largest financial organizations. Visit

www.unionbank.com

for more information.

Job Summary:
The Advertising Director is charged with establishing best in class advertising for retail and commercial banking dramatically shifting our approach to customer acquisition, product activation, and product usage. The Advertising Director will develop an entirely new dimension of brand experience, market engagement and innovation through advertising. The advertising group will become a critical cornerstone for organic and acquisition growth. Management or Supervision: Responsible for building, leading and managing a team of people.

Major Responsibilities:
15% - Establishing close and strategic advisory relationships with Line-of-Business Marketing Strategy teams who support the product and channel management teams in the retail, private bank, and commercial businesses at Union Bank.

15% - Becoming the voice of marketing for advertising.

20% - Developing a differentiated sustainable market position for Union Bank through advertising, based on leveraging Union Bank's core strengths, a deep understanding of goals of the role financial services play in their businesses and the personal lives of their owners and employees.

10% - Developing the advertising strategy and media buy to support and achieve Union Bank's goals and objectives.

20% - Leading the creation of strategies that leverage a rich integrated mix of media and tactics; including print, radio, tv, and outdoor advertising.

20% - Developing effective and innovative consumer and commercial campaigns that enhance Union Bank's visibility and brand reputation.

Qualifications

Additional Information:
Bachelor's degree required; M.B.A. preferred.

Ten-plus years of relevant advertising and media experience, focusing on consumer and commercial financial services.

Proven record of success in developing, championing, and stewarding fully integrated advertising programs.

Balanced leadership style that allows for both highly strategic leadership skills with the ability to be hands-on and lead by example.

Prior experience leading or managing bank advertising; agency experience. Powerful communication skills, both verbal and written.

Must be able to convey an inspiring message to large groups as well as one-on-one settings.

Experienced people, project and organizational manager.

A strong balance of strategic and business skills, with a high level of intellectual agility and capacity for original thought.

About this company
384 reviews
Union Bank is a full-service bank with offices across the United States. We provide a wide spectrum of corporate, commercial, retail banking...