DTC (Direct-To-Consumer) Analyst
FIJI Water 5 reviews - Los Angeles, CA

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Job Description:
We have an immediate opening for a self-starter
individual who will play a critical role in building
comprehensive reporting and performance analytics as
well as conceptualizing campaigns and strategies to
advance direct-to-consumer (DTC) practices across all
FIJI Water’s wine brands (i.e. JUSTIN, Landmark) as well
as FIJI’s Europe/Middle East/Africa (EMEA) business. The
ideal candidate will have experience planning and
managing various research/reporting projects, and be
able to work closely with senior management to interpret
This role will offer opportunities to gain a good
understanding of the JUSTIN, Landmark, and FIJI Water
brands, our DTC businesses. The ideal candidate will be
able to apply rigorous data mining and analytical
capabilities as well as solid understanding of general
marketing concepts and direct response marketing
tactics. The right person will also have a working
knowledge of e-commerce practices, analytics tools, and
database marketing principles to drive targeted
initiatives to support customer acquisition, retention
and overall business growth.
The Analyst will be responsible for ongoing as well as
ad-hoc reporting of business results and consumer
metrics, pre- and post-event evaluation of
campaigns/programs, preparation of senior management
presentations, formulation of segmentation strategies
and segmentation of customer base, creation of promotion
content and messaging according to set objectives, and
development of recommendations to drive new programs and
investment priorities. This individual will also be
expected to aid with P&L evaluations, expense and
variance analyses, budget development, inventory
management, and periodic business reviews.

Key Responsibilities:
  • Drive development of key performance metrics and
business reports. Manage and deliver standard
reports and analyses, including monthly business
performance results, consumer data/metrics, expense
and accruals tracking, etc. Work cross-functionally
in order to establish/maintain consistency in
  • Assist with annual planning and budget development
process and provide support during general business
planning and review cycles, including gathering
performance data, evaluating spend trends and
variances to plan, preparing program analyses, and
building materials for management presentations.
  • Create set of key metrics and standardized templates
to perform campaign/event ROI analyses, identify new
marketing opportunities/tactics and evaluate
investment proposals, and complete post-mortem
program assessments. Utilize results to inform
future programming and make recommendations for
improvement/re-allocation of budgets to achieve
greater ROI.
  • Translate key metrics and performance reports into
presentations for a variety of senior leadership
meetings and planning initiatives, including but not
limited to annual business plans and quarterly
business and Chairman reviews.
  • Aid leadership in defining segmentation strategies.
Mine existing customer as well as new lead data to
identify meaningful consumer segments for direct
marketing purposes. Develop campaign tactics,
promotion content and messaging/calls to action for
various target segments to drive acquisition,
retention and incremental revenue per customer.
  • Support a broad range of new customer acquisition
and lead generation initiatives. Work with marketing
and DTC teams to identify and plan acquisition
programs and execution tactics deployed across
various channels, i.e. on-site, off-site/events,
online/email, direct mail, strategic partners, etc.
Research appropriate tools and platforms to execute
these efforts and make recommendations to team
  • Implement initiatives to enhance eCRM lead data,
including development of surveys and incentives as
well as paid-for services to append consumer data
and improve segmentation capabilities. Recommend
specific promotion offers designed to engage various
lead segments.
  • Support day-to-day business functions for wine
direct-to-consumer business including monthly
accruals as well as inventory management
  • Take on various ad-hoc projects, including
developing and executing select campaigns,
identifying and formalizing strategic partnerships,
developing channel or partner-specific programs,
conceiving and implementing new acquisition and
retention tactics, etc.
  • Support occasional projects related to
e-commerce/e-marketing infrastructure and tool
development, as necessary. Tasks may include data
structure design, data/system integration, solution
evaluation and selection, reporting requirements
definition and development, as well as project
implementation management and/or support.
  • BA required, coupled with work experience in
quantitative/analytical fields (e.g. Finance,
Consulting, Business Analysis)
  • Highly numerate and analytical with strong modeling
skills; understanding of P&L, profitability drivers
and traditional direct response metrics
  • Experience in marketing environments a plus,
especially with emphasis on direct response
channels, including online and email marketing
  • Familiarity with general marketing concepts and
strong interest in the marketing/direct marketing
  • Advanced MS Excel skills required; good knowledge of
MS Access required
  • Very good knowledge of MS PowerPoint required
  • Conscientious, strong attention to detail,
  • Good communication and organizational skills
  • Ability to multitask and work independently without
much direction or supervision
  • Strong aptitude for learning new tools/processes and
Req. Code : 4109
Division/Department : FIJI Water

About this company
5 reviews
FIJI Water proves that it's hip to be square. The premium water, which comes from an artesian aquifer at the edge of a rainforest, is...