Display Marketing Coordinator
Guthy|Renker - Santa Monica, CA

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The Digital Acquisition Coordinator will support the Digital Marketing team in the daily management of display and mobile marketing campaigns. This is a dynamic opportunity with high exposure to how GR strategizes, executes and delivers digital advertising campaigns across our core brands of Proactive, Wen, Meaningful Beauty and Sheer Cover.

Responsibilities:
  • Assist in the management of digital marketing campaigns throughout their full lifecycle including planning, delivery, optimization and post campaign analysis; must liaise with media and creative department to maintain schedules and ensure execution of tasks
  • Responsible for trafficking of creative assets and reporting of campaign data, keeping track of the campaign start and end dates; maintaining marketing calendar for team
  • Support back-end setup for all campaigns, including set-up for display advertising, offer testing, landing page testing; work with cross-functional teams, such as fulfillment, customer service, and product managers to coordinate set up
  • Perform day to day operational support tasks including invoicing, campaign reporting
  • Responsible for insertion order management and administration and working with the legal department; collection of all necessary campaign assets
  • Contribute ideas for taking the digital advertising strategy forward in an ever-changing environment

Requirements:
  • 1-2 years of relevant experience; Direct marketing skills/experience a plus
  • Experience with project management and coordinating cross-functional teams
  • Strong experience working in Excel and Power Point required
  • Strong Analytical skills required
  • General knowledge of online ad serving and content management systems

Education:
  • BA/BS required

Experience:
  • Comfort and experience with a fast paced start-up environment
  • Effective project manager
  • Detail-oriented
  • Exceptional relationship management and communication skills
  • Excellent problem solving skills – creative, practical, thorough
  • Team player; works well in collaborative projects environments.
  • Exercises sound judgment in communications and decision-making.
  • Takes direction well; can work independently in most situations
  • Reliable, dependable, works with a sense of urgency
  • Comfortable working long hours / overtime
  • Enthusiastic and genuinely interested in digital marketing trends
  • Consistently demonstrates the highest standards of integrity and professional conduct.

Guthy|Renker - 6 months ago - save job