The Aprimo Digital Success Specialist is responsible for supporting the customer and account team in the overall success of Aprimo customers using our application for email, mobile and other digital messaging.
As part of our digital team, you’ll ensure high quality customer experiences, marshal resources on behalf of customer needs and help customers optimize their efficiency and effectiveness in using our application to achieve digital marketing goals and objectives.
The Digital Success Specialist has one goal, to work with the Aprimo team to ensure customer satisfaction and reference-ability.
Digital Messaging product capable with the ability to work with the internal team to direct customers on the best way to optimize product functionality to meet marketing objectives.
You will be responsible for working with the account team to collect and manage details around:
The onboarding and IP warm up process
Digital marketing best practices advice and recommendations
Ability to create email and mobile reports and work with team to make recommendations around program improvement and optimization.
Interface to other departments with the purpose of finding the best solutions for our clients (sales, project management, product management, IT etc.)
Project management of key customer account tasks.
Support Digital Success Manager in account planning—planning and forecasting of client activity and opportunities, projects and products, and relationship building efforts (business reviews, client visits, presentations, etc.) on a monthly, quarterly and annual basis
Account team communication—maintain open communication on client issues and ensure everyone is informed of client expectations; troubleshooting and escalation of client issues internally
Stay up to speed on the latest in Email, Mobile and Digital best practices. Collaborate and communicate best practices within the EDS team, internal Aprimo organization, and
Collaborate in the development of methodologies, approaches and models for Aprimo’s products and solutions, as well as the standardization of these solutions, documentation and processes for the organization
Collaborate with the EDS team, product management, and internal documentation teams to build out documentation outlining “tips and tricks” and recommendations around how to do things like build and execute campaigns, build and review reports, and industry recommendations around things like metric benchmarks, testing strategies, etc…
3-5 years of direct customer ownership and account management experience.
2-3 years of specific email campaign management experience with direct responsibility for building and reviewing email campaign reports and participating in recommendations around improvement to email campaign metrics.
Excellent grasp of wider marketing technology landscape (web analytics, email services, social media and mobile)
Demonstration of participation in industry groups around digital best practices (EEC, DMA, Marketing Sherpa, etc…)
Solid writing skills; experience creating customer or consumer facing content.
Desire to grow and develop expertise in mobile marketing.
Capable of managing internal teams and milestones ability to identify and define new process requirements where necessary.
Able to research and resolve customer inquiries by taking ownership of the inquiry/issue, engage the appropriate resources and drive to closure.
Strong project management and organizational skills.
Customer service and deadline focused with a professional demeanor and commitment to providing quality customer experience
Professional customer service attitude, enthusiastic, reliable, detail-oriented and self-motivated.
Bachelor’s degree in Business or Marketing field preferred.
Americas-United States-Colorado-Denver, Americas-United States, Americas-United States-North Carolina-Raleigh
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