Dir/Advertising - Creative Director
Carolinas HealthCare System - Charlotte, NC

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The Creative Director is responsible for communicating the Carolinas HealthCare System brand character and personality to the public and employees through creative and copy that drives brand loyalty and contributes to overall enterprise objectives. The role will work closely with the Assistant Vice President of digital marketing and communications, Vice President of Corporate Communications, Marketing and Outreach (CCM&O), and other stakeholders. The Director must manage a talented creative team and sustain an environment that fosters creative excellence, innovation and appropriate risk-taking. The Creative Director will need excellent listening skills and be able to develop sound creative strategy and tactical execution plans for client groups. The Creative Director must have a deep understanding of multiple traditional communication channels such as TV, Print, Out of Home, publication and other tactics. The role will blend this channel experience with a solid understanding of effective copy and creative for these mediums. They must provide thinking that challenges the status quo to develop breakthrough creative and programs to drive awareness. Additionally, the Creative Director must effectively present creative that blends client feedback, branding objectives and campaign consistency in a way that will give client groups confidence and win their buy-in.

Responsible for the integration and execution of enterprise media strategy for system strategic priorities and messages through all available media vehicles and co-manages the organizations agency of record for CHS. Will work closely with leaders to develop overarching and media strategy and positioning for the CHS brand. Bachelors degree required. Masters degree preferred. Minimum of 5-7 years experience required. Digital advertising products (media sales, pricing, ad performance and ad targeting eco systems experience required.

Carolinas HealthCare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, religion, gender, age, national origin, veteran status, disability or any factor prohibited by law, and as such affirms its policy and practice to support and promote the concepts of equal employment opportunity and affirmative action in accordance with all federal, state and municipal laws.

Candidates must possess authorization to work in the United States. Carolinas HealthCare System utilizes the Department of Homeland Security (DHS) and Social Security Administration (SSA) E-Verify system to comply with verifying work authorization.

Carolinas HealthCare System - 23 months ago - save job
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The medical facilities under the watchful eye of the Charlotte-Mecklenburg Hospital Authority care for the injured and infirmed. As the...