Kenan-Flagler Business School
The Director of Communications and New Media will oversee social media strategy, content development and publications efforts at UNC Kenan-Flagler within the Marketing and communications team. The objective of this role is to leverage all School communication channels to build our global brand presence, academic reputation and thought leadership for the diverse UNC Kenan-Flagler community and its key external audiences, including prospective students and recruiting organizations, alumni, donors, current partner organizations, peer institutions and the media. This role reports to the Chief Marketing Officer. The incumbent will own key processes in support of: -Conveying key brand messages, school news and information to external and internal audiences. -Initiating and engaging in vibrant dialogue and solicit user-generated content from our audiences. -Attracting applicants, recruiters and partners to the School and its academic programs: Full-time MBA, Executive MBA (3), MBA UNC, UNC-Tsinghua EMBA Dual-Degree Program, Master of Accounting, Undergraduate Business, PhD, Executive Development and UNC Business Essentials.
Bachelor's degree required, Master's degree preferred, in journalism, marketing, public relations, mass communications or similar field.
Qualification and Experience:
Proven outstanding communication, writing, editing, listening and interviewing skills. Work history of strategically managing corporate or non-profit social media platforms. Excellent interpersonal skills, effectiveness in working independently and interacting with a wide variety of people, i.e., faculty, staff students, alumni and external partners. Ability to work effectively in a collaborative team environment. Strong ability to promote news and ideas. Strong time and project management skills. At least 5 years of experience in communications, public relations, marketing or journalism preferred. Business and or business school experience is a plus
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InsideHigherEd.com - 5 months ago