Director/Senior Manager, Marketing Communications (2013-012)
AtHoc, Inc. - San Mateo, CA

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Director/Senior Manager, Marketing Communications (2013-012)

Location: San Mateo, CA

Company AtHoc, a VC-backed company founded in 1999, is the pioneer and recognized market leader in next-generation emergency communications software for the security and safety market. Fundamental to our mission at AtHoc is the development of innovative products used for the critical endeavor of saving lives.

We’re seeking dedicated, bright and highly motivated team players who want to make a difference and share in our accomplishments and passion. We provide a culture that encourages different perspectives and new ways of thinking toward a common, aligned goal and shared vision: to bring innovative solutions to market and advance the safety, security, and protection of people and property around the world.

Join a principled customer-focused team that is transforming an industry and has earned the trust of hundreds of customers and millions of users within the U.S. military, federal government, homeland security agencies, healthcare, fortune 500 companies and higher education institutions. At AtHoc, we recognize that the talent and drive of our people is a vital key to our continued success.

For more information on AtHoc, please visit .

Position As AtHoc is going through a significant growth phase, we are seeking a Director/Senior Manager-level, Marketing Communications expert. He / she will help define product messaging and positioning and develop/execute marketing communication plans across multiple verticals and markets and align these programs with AtHoc’s corporate business strategy and key initiatives. Reporting to the head of marketing, this position will play a key role in the future growth of the business. The successful candidate MUST possess these 3 top qualifications: 1) Hands-on; 2) Ability to translate our message from high level down to the low level and back; 3) Knowledge of our space/product.

  • Develop product positioning/messaging strategies across multiple verticals and markets for all outbound marketing activities
  • Work closely with product management, channel and sales teams to produce highly effective sales tools, including sales presentations, competitive analysis, multimedia product demos, website content, datasheets and whitepapers
  • Thought leadership and brand awareness campaign development and execution, including public relations, internet marketing, demand generation, user groups, tradeshows, webinars and social media
  • Partner / Channel marketing and community development
  • Market research, including analyst relations
  • Manage public relations and internet marketing
  • 8+ years of experience in Product Marketing, Partner/Channel Marketing or Marketing Communications in either B2B or B2B2C (start-up experience preferred).
  • Deep hands on experience in developing/executing product launch plans with complex messaging strategies for enterprise software, SaaS and/or mobile markets.
  • Excellent written and oral presentation skills - have directly written and produced best practice whitepapers, datasheets, sales presentations, press releases, etc. (samples will be requested)
  • Excellent internet and social media marketing with hands-on experience
  • Experience with effective event management resulting in strong brand and product recognition
  • Experience in marketing to healthcare, industrial, higher education, military and government markets (strongly preferred)
  • Excellent teamwork and collaboration skills in a fast-paced environment
  • Ability to multi-task across multiple programs and campaigns and tie marketing results to impact business growth (awareness, market share, pipeline, revenue)
  • BA / MBA or equivalent experience
  • Technology background is strongly preferred
To apply for this position, please email your resume to: