Director Marketing & Comm-Sharp Metropolitan Medical Campus
Sharp Memorial Hospital - San Diego, CA

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Type

  • Full Time

    Shift
    Days

    About Sharp HealthCare ~

    Sharp HealthCare is a not-for-profit integrated regional health care delivery system based in San Diego, California. Sharp includes four acute care hospitals, three specialty hospitals and two affiliated medical groups, plus a full spectrum of other facilities and services. Serving a population of approximately 3 million in San Diego County, Sharp has almost 15,000 employees and 2,600 affiliated physicians on medical staffs, and operates 1,867 beds. The Sharp Experience is our unique, system wide commitment to transforming the health care experience in San Diego by becoming the best place to work, practice medicine and receive care.

    Sharp HealthCare is a 2007 Malcolm Baldrige National Quality Award recipient,
    the nation’s highest Presidential honor for quality and organizational performance excellence.

    Sharp HealthCare Awards and Recognitions
    Sharp HealthCare Benefits

    Director, Marketing & Communications Sharp Metropolitan Medical Campus (SMMC)
    SHARP HEALTHCARE

    Summary:
    This position is responsible for developing strategies and initiatives to drive growth in the utilization of profitable service lines at the entities on the Sharp Metropolitan Medical Campus (SMMC). Those entities include Sharp Memorial Hospital, Sharp Memorial Outpatient Pavilion, Sharp Mary Birch Hospital for Women and Newborns, Sharp Mesa Vista Hospital and the Sharp McDonald Center. This role will work closely with the CEOs of the hospitals and their management teams.
    Key Responsibilities: Formulate market based strategies for growth that leverage input from hospital management teams and Sharp Healthcare system resources:
    • Understand key consumer needs and drivers
    • Address all key targets and influencers including consumers, patients, physicians and payers.
    • Build annual marketing plans based on the key strategies

    Drive successful execution and measurement of marketing plans which could include:
    • Print, broadcast and electronic advertising, videos, etc.
    • Direct mail/CRM initiatives
    • Collateral
    • Digital marketing
    • Special events, community education seminars and other outreach activities
    • Media relations and PR
    • Other technologies or vehicles

    Lead the development of innovative new approaches to grow the business. Provide leadership and guidance to all internal and external communications efforts regarding the Sharp Metropolitan Medical Campus (SMMC). Lead and develop the marketing team (4 direct reports) at the Sharp Metropolitan Medical Campus (SMMC). Act as a key liaison between the Sharp Metropolitan Medical Campus (SMMC) and the System Marketing Resources. Assure that processes function well and that there is excellent cooperation. Serve as a member of the system Marketing Leadership Team (MLT) and provide input on all major marketing initiatives across the system

    Qualifications :
    • Minimum of eight (8) years in marketing communications within an advertising agency and/or large regional organizations encompassing multiple marketing communications disciplines, including branding, advertising, digital and strategic marketing.
    • Experience in a healthcare provider organization is a strong preference.
    • Proficiency in Microsoft Office software (Word, Excel, PowerPoint, Outlook), etc.

    Education:
    • Minimum of Bachelor’s degree with a focus in advertising or marketing, or equivalent work experience required.

    Skills, Knowledge and Abilities:
    In-depth knowledge and working history of planning and implementing marketing campaigns and growth initiatives. Understanding of the use of research and other evaluation tools in developing strategy and measuring effectiveness. Ability to successfully manage competing priorities in a rapidly changing business and corporate environment. Strong analytical skills. Highly organized with strong project management and communication skills. Ability to pay attention to details and maintain a high level of accuracy while adhering to deadlines. Strong interpersonal skills dealing with all levels of employees and strong adherence to Sharp’s Behavior Standards. Excellent customer-service skills and a positive “can-do” attitude.

    Physical Requirements:
    Sits frequently at desk using computer terminal. Ability to speak/hear clearly in person and on telephone. Ability to lift and carry 25 pounds. Ability to appropriately handle stress associated with multifaceted responsibilities.

    Sharp HealthCare is proud to be an Equal Opportunity/Affirmative Action Employer (M/F/D/V).

    Each new hire candidate who is offered employment must pass a physical evaluation, urine drug screen and pre-employment back ground checks before starting work.
    Sharp Healthcare - 16 months ago - save job
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    The docs and the scalpels are sharp at Sharp Memorial Hospital. The flagship facility of Sharp HealthCare, the not-for-profit hospital...