Director / VP of Marketing
Cross Commerce Media Inc - New York, NY

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We are looking for a Director or VP of Marketing who is a pro at designing and managing lead gen and lead nurturing programs, but who also understands the importance of relationships and brand in building a business.

The Director / VP will also be responsible for managing, mentoring, and growing a high-performance team, and will report to Collective[i]’s Chairman.

  • Provide both strategic and tactical leadership for Collective[i]’s marketing organization, with an emphasis on driving customer acquisition through PR, digital media, and events.
  • Heavy emphasis on lead gen strategy and execution via multiple channels
  • Develop strategies and work with team members on tactical execution for SEM/SEO, Lead Gen, and Social Media Campaigns
  • Develop strategies and work with team members to develop and produce sales presentations and collateral
  • Strengthen communication and outreach to partners, as well as build internal communication channels
  • Collaborate with the Product team to define and launch new services to support our strategic vision
  • Understand and assess the competitive landscape to inform marketing decisions
  • Mentor and manage a team and budget to achieve aggressive marketing goals

Required Skills & Experience
  • 7+ years experience
  • 3+ years experience in a management role
  • Experience selecting and implementing marketing automation tools like Eloqua, Marketo, or Hubspot.
  • Experience with CRM tools like Salesforce.
  • Ability to think both creatively and analytically
  • Integrity, drive, energy, and commitment
  • Startup mindset and spirit