Director - Marketing Innovation - Minneapolis, MN

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Direct and lead all marketing activities involved in the development of new product platforms and products for value-added dairy growth initiative
  • Responsible for commercialization of new products; implement and maintain best-in-class NPD marketing practices
  • Provide oversight for other new product development work, support regional brand team, frozen yogurt initiative team, and alternative channels growth team
  • Drive development and commercialization of new products; lead all phases of new product development process
  • Initiate and build external partnerships with potential brand partners for licensing
  • Conduct category analysis, competitive landscape, and customer/consumer trends to enhance new product marketplace performance
  • Lead and collaborate with cross-functional teams to develop and execute innovative platforms and new products to include: R&D, finance, purchasing, operations, and others
  • Work directly with national foodservice sales managers to identify chain restaurant operator needs and associate new platform and product opportunities
  • Ensure established processes are communicated, understood and followed by key stakeholders
  • Manage relationships with external creative teams, market research agencies, and other vendors
  • Manage analysis of syndicated sales data, financial reports, and other data to monitor competitive product activity
  • Prepare executive summaries of key insights and recommendations
  • Coach and partner with direct reports to effectively manage performance. Communicate company and cascading goals and assist with establishing goals that align with department and company goals
  • Provide on-going performance feedback, following performance management process
  • Actively work with direct reports to cultivate capabilities and utilize strengths
  • Qualifications:
    • MBA required
    • 10-15 years CPG experience
    • 8-10 years NPD experience in the food industry
    • Strong record of innovation background.
    • Must be US Citizen or Green Card holder