Director National Advertising
BURGER KING® - Miami, FL

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Title

Director, National Advertising

Requisition Number
3299BR

Location of Position (State)
US - Florida - Miami

Relocation
Not Provided

Job Overview
Position Summary:

Overall Responsibility:

The Director, National Advertising reports to the Director, Marketing & Communications and is responsible for directing the strategic and creative development of national and local television, radio, and print initiatives.

Supervisory/Managerial:

This position directly manages a department within a function and works with indirect supervision.

Key Interactions:

This position interacts with advertising agencies, and all departments within Marketing.

Requirements/Qualifications
Essential Functions and Duties:

· Leads all advertising agencies in the development and delivery of effective advertising

· Collaborates on the development of all program creative briefs

· Collaborates on the development of the national strategic calendar

· Supervises the production of all creative concepts

Qualifications:

· Bachelor's Degree required in Marketing, Business, or related field required; MBA preferred

· 7-10 years of Advertising work experience required; preferably in a leadership role

Skills:

· Considered a functional expert who provides thought leadership within and outside the organization

· Has expertise in leading-edge theories, techniques, consumer insights, and/or technologies

· Applies expertise to the most complex problems, and to the development of new concepts, technologies, or products

· Identifies and solves the most complex problems with significant impact on the management and direction of the business

· Identifies, anticipates, and manages risks

· Understands and anticipates business trends

· Develops and implements creative, innovative solutions and ensures solutions are consistent with organizational objectives

· Develops and manages long term strategies and plans that impact the achievement of business results

· Sets strategic vision and direction, and creates opportunities for the organization

· Demonstrates advanced knowledge of Microsoft Office applications to create documents, deliver presentations, and analyze data

Competencies:

· Routinely anticipates customer needs and creates, implements and aligns innovative solutions

· Routinely anticipates and influences internal and external business and regulatory issues that impact the business

· Designs and implements process and product improvements

· Manages resource requirements and business needs for projects or areas

· Presents highly complex ideas while anticipating potential objections and building partnerships to support ideas

· Influences senior management decisions that impact business direction

· Represents the business internally and externally

· Builds and directs cross-departmental teams within and outside the organization

Employment Type
Full-Time

Required Travel
10-20%

Burger King - 2 years ago - save job
About this company
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The BURGER KING® system operates more than 11,000 restaurants in all 50 states and in more than 60 countries and territories worldwide....