We are a leading technology platform service provider for online, chat, voice and mobile. The ideal candidate will help develop and implement our SEO/SEM and key word bidding strategy and collaborate with our delivery and operations teams to maximize customer traffic and close rates for our affiliate business unit.
Experience: Senior Level/Director
Function: SEO/SEM
Industry: Internet
Location: San Francisco Bay Area
Your skills:
Ability to increase revenue and profitability
Detail oriented
5 year in SEO/SEM/Paid Search leadership experience necessary.
Proficiency of key SEO/SEM/PPC strategies and tools.
Develop and execute online marketing strategies and campaigns
Experience in leveraging social media.
Proficiency in Google AdWords; experience in other ad serving platforms
Competitive analysis
Experience interfacing with UEX teams to understand performance of sites as a function of design UEX, analytics and SEO/SEM.
Link building
Local search optimization
Understands relevant reporting and KPI's
What you'll be doing:
Contributing your online traffic generation skills including SEO/SEM, bid planning & execution, and display advertising experience to a team well versed in driving consumer behavior once they've arrived at our site.
Interfacing with our agencies to create monthly campaign performance reports
Understanding client needs and translating those needs into executable strategies
Prepare weekly budget alignment and monthly forecasting for all channels
Work with our team as they conduct multivariate creative testing to optimize landing pages and enhance our customer's journey.
