Director of Advertising
The Director of Advertising will report to the Head of Marketing and be responsible for partnering to conceptualize the companys marketing plan and develop effective marketing campaigns which bring the Intel brand and products to life across a variety of mediums (ATL, direct, event, channel, and online). This senior position will manage all aspects of the go to market and sustaining advertising planning, work across the division and the company to craft campaigns and execute on brand. This person will also be responsible for managing all strategic partnerships and consumer promotions with internal and external teams, both current and future.
Develop and manage annual marketing budgets, provide analytics and make recommendations on tuning marketing spend across all mediums
Develop opportunistic promotions that drive customer acquisition in creative means
Manage a growing staff
Partner with advertising and media agencies to drive creative development, execution, and reporting across all mediums
Create strategic relationships with agencies, finance, product marketing, sales and channel teams
Drive consumer partnership opportunities which broaden the brand and surprise and delight consumers
Manage online partnerships, promotions, paid/non paid including banner, sponsorships and SEM.
Qualifications / Experience sought
Unparalleled leadership and motivational skills, responsive and flexible
Ability to think strategically one minute and execute tactical details the next
Focused on flawless execution
Extremely resourceful, highly creative and high energy, able to brainstorm and implement new ideas
Demonstrated analytical, problem solving and decision-making abilities
Ability to manage budgets both small and large, striving for do more with less
Demonstrated ability to develop creative marketing strategies
Possess the ability to interact with multiple people/groups of all levels and to effectively communicate brand strategy
Bachelors degree required in marketing, business, communications or related fields
10-15 years of related experience in an advertising agency or marketing communications organization
The successful applicant will also be able to manage multiple projects simultaneously in a fast-paced, deadline-focused, and often interrupt-driven environment. Working as a self-starter, a curiosity to both learn and teach, strong organization skills and attention to detail are essential attributes for applicants, as is creativity and a tendency to 'think outside the box.' As important, we are looking for someone who enjoys and will serve as a role model within the Intel culture, has a passion for our products, and a deep desire to surprise and delight customers.
USA-California, Santa Clara
USA-California, Folsom, USA-Arizona, Phoenix, USA-Oregon, Hillsboro
Oct 21, 2012
Oct 22, 2013
Employees in the Intel Architecture Group (IAG) deliver innovative platforms across computing and communication segments including data centers, mobile and desktop personal computers, handhelds, embedded devices and consumer electronics. Intel's industry leading technology is used to create integrated hardware and software solutions such as processors, chipsets, communication radios, graphics processors, motherboards, and networking components that deliver capabilities from security and manageability to computing performance and energy efficiency. IAG employees are at the forefront of enabling a new era of computing that is more integrated into all aspects of our daily lives.
We will accept applications/resumes until 60 days after posting date or earlier at Intel's discretion
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