Director of Business Development - Market Research & Analytics
Optimal, Inc. - Palo Alto, CA

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Optimal, Inc. provides rich audience analytics and insights to help advertisers intelligently shape their media buying and audience development efforts.

We believe strongly in focusing our efforts and investment in two areas: hiring the best people, and building unique and differentiated technology. We're a start-up backed by some of the smartest minds in social media and online advertising. Our culture is built around an intelligent and professional look at the wider world of online and social media, but we are also a group that doesn't take ourselves too seriously. We are a venture-funded startup and have offices in San Francisco, Palo Alto, Chicago and New York and have a flexible, high-growth work environment.

As the Director of Business Development for Market Research & Analytics for Optimal, you will sell research and social analytics tools to market research departments of major corporations and vendors who need social media capabilities in North America and globally. Primary duties include:

Meet prospecting activity goals and hitting revenue targets.

Coordinate the preparation, documentation and presentation of sales packages, RFP’s, presentations, and analysis.

Prepare sales updates for management

Provide marketplace feedback to help develop the products our team is building to meet customer demand

Network at key events and/or make presentations to generate leads and raise the profile of Optimal


The successful candidate will have:
At least five (5) years experience in selling market research software and/or services to market research departments with current contacts in those organizations

The ability to successfully schedule meetings with decision makers at these companies to present this new medium and service.

Demonstrate strong interpersonal skills and the ability to establish, develop and maintain business relationships, as well as have excellent presentation and negotiation skills.

Competency in Microsoft Office suite of software as well as CRM tools such as Salesforce

Excellent working knowledge of social media platforms including Facebook, Twitter, Pinterest, Tumblr, YouTube, Foursquare and others.

Location for this job is ideally Palo Alto, but is flexible.

Optimal, Inc. is a member of Facebook's Preferred Marketing Developer (PMD) program and offers a Facebook ad management platform along with rich audience analytics and insights to help advertisers intelligently shape their media buying and audience development efforts. More details about the company including recent press coverage is available at . Headquartered in San Francisco, Optimal has domestic offices in New York City, Chicago and Palo Alto.