Director of Communications - Energy Plaza
Energy Future Holdings Corp. - Dallas, TX

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Energy Future Holdings Corp. is a Dallas-based, privately held energy company with a portfolio of competitive and regulated energy companies. TXU Energy, Luminant and Oncor, EFH's primary businesses, serve the high-growth Texas electricity market, which is one of world's largest and among the nation's most successful competitive markets. These businesses serve the high-growth Texas electricity market, which is one of the world's largest and among the nation's most successful competitive markets.

Director, Corporate Communications

Energy Future Holdings External Affairs / Luminant


Energy Future Holdings’ external affairs group is looking for a highly skilled and seasoned communicator and project manager to lead its corporate communications team at Luminant, the state’s largest power generator and wholesaler. Working in conjunction with the vice president of corporate communications along with the communications leads at EFH and TXU Energy, this position will hold responsibility for coordinating day-to-day communications activities and programs for the business while producing superior work in a timely and well-coordinated manner.

This role includes the direct management of two corporate communications professionals. The director will be responsible for the development of their day-to-day work and corporate and professional development. The director will also be responsible for interfacing with senior leadership, managing all company communications projects and other duties as assigned.

The director will report to the vice president of corporate communications at Energy Future Holdings.

As a primary spokesperson for the company, this person must have a strong background in all facets of corporate communications within the energy industry – including external, media relations (proactive and reactive), internal, digital and new media.

The director is also responsible for interaction with news media, including TV, radio and print media, taking the lead to independently develop initiatives to proactively generate positive news stories and minimize negative coverage for the company. Building strong relationships with key reporters and frequently interacting with media through verbal and written responses and interviews is of high importance.

As part of the position, the director must interface and influence business unit leaders to develop strategies and tactics to meet company objectives, including issues management or proactive outreach. Also responsible for generating content and new ideas for all internal communication channels and creating channels that may not exist. This includes producing a variety of internal and external videos, from weekly internal news segments, monthly spotlights and special projects as they arise.

This person is also responsible for the development and execution of integrated communications plans. Keeping abreast of knowledge based on industry information, news trends, government or corporate actions, and breaking news that could impact perception of the company and recommending actions to best position the company is a key aspect of this position.

Responsible for creation and completion of individual objectives that support corporate and business unit initiatives and or preparing and completing performance development plans annually.

Demonstrate need for minimal supervision in executing responsibilities and in recommending initiatives in response to changing conditions.


Bachelor’s degree in communications or related field.
A minimum of 10 years of experience in corporate communications or a closely related discipline. Significant public relations or public affairs agency experience will be considered.
Must be able to work closely with senior executives and company leadership.
Proven management of teams of various sizes.
Strong communicator with demonstrated writing and editing proficiency.
Excellent strategic and critical thinking skills; superior project management skills; flexible and calm under high-pressure situations.
Superior editorial judgment.


Other duties may be assigned. In this position, either directly or through others, the incumbent will:

Manage day-to-day corporate communications activities.
Counsel company leadership and influence direction of communications strategies to achieve business objectives.
Develop new communications programs and oversee implementation among cross-functional team.
Demonstrate strong and decisive leadership skills.
Be an accomplished manager of people and career development.
Manage a team of four two people along with their professional development and growth.
Oversee significant large-scale projects and programs that will require gaining consensus with key stakeholders, ensuring team members meet short- and long-term goals while delivering these projects within budget and on deadline.
Demonstrate very strong written and verbal communications skills and expertise in Associated Press style.
Be able to constantly prioritize, delegate, multi-task and ensure corporate editorial standards are upheld.
Interpret technical, regulatory and other complex issues into communicative information.
Recommend courses of public action and occasionally advise others in the organization on issues related to communications with the media.
Develop and execute strategies to communicate the company’s position on a broad range of topics to internal and external audiences.
Develop ideas for proactive news and public relations opportunities with an eye toward complementary internal, web-based and social media communications.
Have a history of working with external public affairs or public relations agencies.


Must demonstrate superior verbal and written communications abilities and prior experience.
Interview experience and techniques.
Knowledge of news media operations and editor and reporter relationship building.
Crisis communications experience.
Proven expertise in creating positive news opportunities for outlets across Texas.
Proven expertise in launching new, creative and inventive communication programs.
Research and application of trends and issues to news.


A history with issues management would be considered a desirable skill set.
Knowledge of energy, natural gas or nuclear power businesses is a plus.
Knowledge of complex financial, wholesale and trading issues is a plus.


This position requires the ability to perform the essential duties and responsibilities in the following environment:

Occasional long or irregular hours based on various unplanned situations and events.
Use of a PC, computer terminal and/or telephone over four hours a day.
Flexibility to be able to manage – and respond to – crisis or other non-standard situations.
Some travel – mostly within Texas - may be required.

It is the policy of Energy Future Holdings, Luminant, and TXU Energy to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment without regard to race, color, religion, sex, pregnancy, national origin, age, disability, military service, veteran status, genetic information, or any other status protected under the law.

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