Director of Digital / Ecommerce Strategy
Leo Burnett - Chicago, IL
The Director of Digital / Ecommerce Strategy is responsible for the successful planning and implementation of digital communication strategies for client brands.

The Director will create innovative ideas that bridge web, mobile, email, creative, gaming, search and digital media to provide solutions to clients that are based on consumer insight and in context of overall marketing and CRM strategies. The Director will synthesize how brands are communicated and experienced through digital interactions and how digital interactions fit into broader consumer experiences. He/she will plan and sell-in marketing approaches, apprise clients of competitive activity, and make informed and authoritative recommendations regarding emerging digital and new technologies. The role demands a love of the new, a passion for digital trends and technologies and an understanding of consumers, the client category and the brands. The candidate will lead digital strategy for one of our agency’s key clients, and will partner closely with the agency’s account, planning, creative and technology teams.

Primary Responsibilities The Director’s primary responsibility is to help our cross-functional teams (digital and non-digital) develop and evolve digital ideas and solutions driven by value exchanges between a consumer (user) and a brand (business). This requires evaluating consumer and industry research, brand information, trends and relevant data in order to recommend digital solutions that marry brand goals with consumer needs. He/she will help guide these multi-disciplinary teams of general and digital strategists, account and project managers, software engineers, measurement analysts, digital designers and information architects through the concept/sell-in phase of the project, establishing and sustaining the thought leadership and strategy that will guide the outcome. The Director will also spot digital trends, see the digital future and understand consumer desires/behavior, aligning these with brand objectives to create marketing opportunities and solutions. He/she will seek out and establish mutually beneficial relationships with technology or network partners that enable such solutions. He/she will educate and inspire account directors, general strategists, creative and media directors about best practices and emerging trends. Conference speaking engagements and authorship of decks, immersive multi-media presentations and white papers on client-relevant topics is expected.
Experience/Skills Required:
·
Deep understanding of shopper marketing –
have worked on
either client side or at an agency where developed shopper insights, shopper research
·
Understanding of customer marketing – know different retail formats (online and offline) and developed marketing programs for several of those formats
·
eCommerce expertise – have worked on eCommerce programs for clients with 3 rd party retailers
·
Worked with (if on the agency side) or for (if on the client / retailer side) top global retailers.
·
Strong writing skills and experience putting together strategic POV’s in the eCommerce space
·
Strong presentations and leadership skills
·
CPG experience
Traits/style that will help person be successful in this role:
·
Collaborative
·
Leadership – knows how to manage a multi-disciplinary team and influence them to improve the strategy and work
·
Outspoken – not afraid to voice strong opinions / POV and can lead a meeting internally and with senior clients
·
Strong relationship skills – can build bridges
·
Storytelling via presentations and white papers – this person needs to be able to write and tell stories with data and creative (like we do in new business presentations)
·
Global expertise – has worked with regions outside the US to influence work

Leo Burnett - 15 months ago - save job - block
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About this company
23 reviews
This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett...