Director of Market Development - CPG Solutions
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media buys into self-optimizing engines that learn and adapt in real-time, all the time, to exceed advertising goals from awareness to sales. Recently named #22 on the Forbes Most Promising Companies in America list, over 700 of the world’s most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media.
Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.
We currently have an opening for an experienced Director of Market Development - Consumer Packaged Goods (CPG). The Director leads the market support and expansion in the CPG vertical. This role coordinates the collaboration of various departments (including Sales, Marketing, Engineering and Product) to strategically plan and execute category expansion. The Director is responsible for servicing multiple vertical-specific clients by leveraging our suite of products to ensure the highest level of client satisfaction.
Additionally, the Director collaborates with Product to provide deep category insights to support building new advertising solutions for marketers world-wide. The Director also develops products that help marketers in the retail sector both understand the impact of their marketing efforts, as well as improve its effectiveness in the future.
Provide experienced vertical expertise and strategy to manage Vertical Development
Collaborate with Product to build deep vertical-specific solutions to drive growth. Work with engineering and early-adopting clients to drive and tune implementation against the product road map. Manage products through initial launch and subsequent releases
Scale organization through identified repeatable solutions and best practice that are vertical-specific
Work from the customer backward to develop the best vertical products for marketing and analytic capabilities
Work closely with clients in specific verticals to articulate and create marketing objectives, conduct analysis, and make strategic business recommendations to build end-to-end solutions
Partner with Sales to build deeper and wider stories for clients in target verticals, as well as provide guidance as to the appropriateness of pitches
Present at vertical specific conferences & events
Act as an industry thought leader with vertical specific articles, etc.
Engage with senior management of our clientele as a ‘non-sales’ Rocket Fuel representative
Leverage relationships and experience to broker introductions and connect Sales and Product Marketing to industry leaders
Drive vertical-specific business development relationships as appropriate
Identify and articulate evaluation of new business opportunities based on vertical-specific client needs
Skills & Experience:
Bachelor’s degree in Business, Analytics or other related field. Strongly prefer MS/MBA
Minimum of 7 years of experience in a vertical-specific marketing, development, or product capacity
Documented success in the specific vertical
Expert analytical and quantitative skills as well as experience applying those skills in the marketing domain
Understanding of basic statistics is required
Strong oral and written communication skills are critical
Experience in online advertising and web-based technologies
Experience partnering with sales, product and/or engineering teams
Rocket Fuel Inc. - 2 years ago