Director of Marketing - B2B
Bulletin Intelligence - Reston, VA

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The Company
Bulletin Intelligence delivers fully customized, entity-specific briefings and dashboards that provide, as one Fortune 100 CEO described it, “The perfect antidote to information overload.” Clients include the White House, most large federal entities, and numerous Fortune 100 companies. Our expert analysts work overnight shifts to boil a mountain of open-source intelligence – news, white papers, financial analyst reports, market research, business opportunities, etc. – into concise daily briefing memos and related analysis for the most demanding executives in the world. The company also has two subsidiaries, Bulletin Media and Bulletin Healthcare, which partner with professional associations to deliver daily briefings to their members on an ad-supported model, collectively reaching in excess of one million professionals daily.

The Position
The position of Director of Marketing is new, and reflects continued growth of the company. It will primarily: (1) generate leads and ongoing communication to support the core Bulletin Intelligence sales team, which is responsible for bringing in new and customized engagements that generate multiple six figures annually, (2) support the two subsidiaries in their efforts to form new partnerships with professional associations and secure new advertisers, and (3) help launch a series of publications to be sold on a traditional per-seat circulation sales model (free trials, conversion, renewal). We’re a collaborative company; the Marketing Director will be involved in many initiatives not specifically delineated above. The position will initially be supported by two graphic designers and two junior marketers. It will report to the SVP Business Operations, working closely with various company executives.

Qualifications
We’re looking for someone who has a rare mix of creative and quantitative skills and the mindset to “do” as much as direct. The ideal candidate will offer an entrepreneurial MBA mindset in regards to B2B segmentation, list development, data and performance analysis, combined with an intuitive understanding of executive audiences and extraordinarily persuasive writing skills. Experience/skills will include a mix of the following related to high-dollar information or consulting services:

• B2B direct marketing in print and digital formats.
• Support of, and lead generation for, B2B sales teams.
• Complete lifecycle B2B circulation management (prospect, trial, convert, renew).
• Management of marketing and creative staff.
• Proposal writing, including formal responses to RFPs.
• Experience with Wall Street, healthcare, and/or government audiences.

A bachelor’s degree is required. Concentrations in business, math or science are preferred. An MBA or similar advanced degree is a plus.

Bulletin Intelligence pays generously for top talent and strives to create a rewarding and entrepreneurial work environment. If you’ve got that rare mix of business, creative and analytical skills proven to promote subscription-based news, research and information products, apply today.

Bulletin Intelligence - 10 months ago - save job - copy to clipboard - block
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