Director of Marketing - Fire Protection
EDKO Executive Search - United States

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HTML Online Editor Sample

General Description:
Marketing Management position responsible for developing, executing and managing marketing activities relating to products manufactured and/or sold within specific product line. Define marketing strategies and communicate overall marketing effort in accordance with corporate goals.

Responsibilities and Duties:
Support long and short term strategies for sustained growth by providing management team with current market data on relevant product line markets:

Competitive Market Position by Region

Economic and Trade Trends & Forecasts

Industrial Development & Investment

Legislative Trends Affecting the Fire Alarm Industry

Political Stability

Preparation and support of the long term promotional tactics and strategy to be used in the direction of advertising, trade shows and conferences.

Ongoing collection of Voice of the Customer (VOC) data from distribution, influencers and end-users for the purpose of product direction and promotional strategies.

Periodically conduct channel analysis to make recommendations to the Management Team on ways to improve the end-to-end Value Add Position in order to maximize market share and profitability.

Develop presentations and programs in support of short and long term business development.

Research, develop and document marketing justification for strategic product development goals to allow Product Management incorporation into new product specifications and upgrade requirements.

Develop and recommend specific sales and marketing objectives, forecasts and pricing strategies for products manufactured and/or sold within Product Line

Ongoing analysis of product sales and margin trends.

Perform other duties as assigned.

Percent Travel:

Direct Reports:


HTML Online Editor Sample

Qualifications (Education/Experience):
Bachelors Degree in Engineering, Marketing or a related field; MBA preferred

Commitment to travel 35% of time to develop and drive marketing programs

Excellent communication skills, both verbal and written.

Must have working knowledge and experience with personal computer, hardware and Microsoft software applications.

8-10 years experience of technical marketing experience.

Education Required:
MBA pref.