This is a new position, reporting to the Executive Director of Development. The Director of e-Philanthropy will be responsible for the development department's online and electronic giving strategy, working to maximize online initiatives through various electronic means, with a significant focus on development and ongoing management of the department’s website/online fundraising presence.
The Director of e-Philanthropy will enhance fundraising efforts by growing revenue for the organization and cultivating existing constituents and donors via online tools and methods.
Specific job responsibilities will include: develop and oversee the execution of online and social media fundraising strategy as it relates to website development, digital giving initiatives, including developing and managing viral marketing campaigns, creating and monitoring donor user tools, and integrating interactive philanthropy into the overall online fundraising strategy sufficient to meet or exceed donor and gift production goals set annually; develop strategically targeted philanthropic initiatives and incorporate social media fundraising/online marketing trends in an effort to drive the acquisition of new donors, the retention of existing donors, and generate funds through electronic giving means.
Additionally, the Director of e-Philanthropy will be expected to: work with cross-functional teams to design and deliver online giving content and capabilities that achieve strategic fundraising goals; in cooperation with the university's IT department and other stakeholders, work to maximize the development department's web presence, including the promotion of both independent and university-driven campaigns in an effort to achieve high levels of online giving through frequent and strategic online communications directed toward university constituents; maintain a donor-centered web presence that includes development of donor self-service tools; provide strategic direction related to the online giving form(s) and processes specific to particular campaigns, affinity groups, and other priorities and initiatives; develop and manage online customer relationship tools geared toward gift officers.
Equivalent to a Bachelor's degree and at least 3 years of relevant work experience (Business, Marketing, Fundraising, Internet and/or Social Media Marketing, Sales, etc.). Must have knowledge of web-based applications, products, services and a familiarity with software development, website design, e-commerce and database capabilities. Knowledge of higher education environment, fundraising experience, and familiarity with the characteristics of a comprehensive university a plus. Evidence of having achieved successful results in previous position(s). Seeking candidates with relationship-building experience and customer service orientation.
Excellent skills in:
- Online marketing approaches, tools and metrics
- Social marketing tools, techniques and trends
- Fundraising strategy, tools and approaches
- Culture, challenges and benefits of educational and other nonprofit organizations
- Vendor and software selection and negotiation
- Web analytics
Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. The successful candidate will possess a commitment to the ideals of this mission statement.
- Blending many ideas into one successful vision/concept
- Taking a project from vision to successful implementation
- Planning and management of complex projects
- Prioritizing multiple responsibilities
- Motivating constituents to interact online or through social media and to want to make a contribution
- Generating enthusiasm, creating a buzz, driving web traffic and motivating an online response
- Delivering outstanding customer service
In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.
InsideHigherEd.com - 15 months ago