Director, Field Sales - East
Aljazeera - New York, NY

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SUMMARY:

Al Jazeera America seeks a Director, Field Sales - East in their Affiliate Relations Team to manage business relationships with both existing and prospect affiliates. The position has two primary responsibilities: 1) Account management of existing affiliates in within the assigned territory, with a focus on selling in regional / division level promotional and marketing initiatives to help build awareness and viewership of the network in this territory; and 2) Develop and implement sales strategies to effectively create demand for Al Jazeera America to prospect affiliates in order to drive new distribution in this same territory.
This position is based in New York.

DUTIES AND RESPONSIBILITIES:

Account Management
  • Maintain a deep understanding of existing MVPD priorities and business goals and determine how Al Jazeera America can assist in achieving these objectives
  • Develop and execute quarterly account management strategies at regional /division levels for existing MVPD accounts, with focus on how to secure promotional support (ideally in form of local cross channel) behind Al Jazeera America ’s initiatives
  • Cultivate strong knowledge of all industry multi-platform products (VOD, TV-E, Mobile, Live Streaming) in order to sell in local multi-platform promotional opportunities where possible
  • Provide input to help shape the department ’s overall multi-platform strategy
  • Work closely with Affiliate Marketing, collaborating on ideation and successful implementation of local marketing efforts in assigned territory (examples include: local sponsorships, events, contests)
  • Support local Ad Sales programs at the regional and system levels to build value for Al Jazeera America and increase the insertion base
  • Help to populate and manage an affiliate contact database and system of tracking reports that measure sales activity, new launches, migrations and monitor the sell-in of affiliate marketing campaign
Sales
  • Develop and deliver meaningful, persuasive sales presentations on the network that demonstrate its value to prospect MVPD ’s in assigned territory
  • Seek out strategic business indicators at the regional / division level that might help demonstrate carriage demand to aid in Corporate discussions
  • Gather competitive intelligence, current marketplace information (such as pricing, packaging, penetration, positioning and roll out strategies). Spot trends, track and analyze all relevant info and technological changes that affect the business
  • Conduct on-going outreach to prospect affiliates via email, phone and in person ; stay top of mind, cultivate key relationships and regularly track any relevant org changes
  • Maintain a high industry profile by participating in industry trade organizations and functions to increase the company ’s exposure and carriage potential
BACKGROUND AND EXPERIENCE
  • Five to seven years sales and marketing experience in the Cable, Satellite or Telco industry
  • Extensive, favorable relationships with MVPD base
  • Proven track record of relationship management and key client accountability
  • Has successfully met and exceeded target sales goals
  • Strategic thinker who is also detail-oriented; creative problem solver
  • Excellent sales and presentation skills
  • College degree required, MBA a plus
  • Minimum of 50% travel required
IMPORTANT SUCCESS FACTORS:
  • Strong intellect, analytical, rational with good business intuition and judgment
  • Creative sales strategist with excellent presentation skills
  • Proven team player, who helps create and sustain a positive, supportive culture among departments and other offices
  • Strong interpersonal skills
  • Thick-skinned with the ability to handle direct questioning or feedback. Straight-shooter who tells it like it is
  • Trustworthy, strong work ethic and impeccable reputation
  • Tenacious, hard-driving and willing to get into the trenches; does what it takes to hit the goals
  • Holds him/herself and others accountable for results

Aljazeera - 23 months ago - save job