Director – Off-Premise Trade Marketing
Position Location: Headquarters
The role will be to assume full responsibility for developing and leading PR USA’s Off-Premise team’s ‘go-to-market’ approach. This will be obtained through the development of off-premise strategies, streamlined processes and highly effective programming.
Major Responsibilities / Accountabilities:
Lead, coach and manage the off-premise Trade Marketing team to implement the established trade marketing strategy and processes. Continually evaluates team’s recommendations and proposed solutions to ensure processes are being adhered to.
Create and enforce off-premise channel standards and strategies for the portfolio that maximize resource allocation and ROI. Develop and secure the resources necessary to achieve meet set objectives.
Develop a comprehensive programming plan for the portfolio that ensures an effective fit for the appropriate off-premise channels and retail environment. Designate focus program months by brand and oversee calendar plan that is adhered to by the organization. Ensure programming synergies between National Accounts and the balance of the off premise universe.
Develop partnerships with Shopper Insights, Pricing, National Accounts, IAG and Category Management through collaboration and incorporate those insights and learnings into actionable plans.
Manage internal budgets delegated to the off-premise team.
Nature & Scope:
Key Contact points (external and internal)
VP, Trade Marketing
Sales and Commercial Planning
Brand Team Leaders
Consumer and Shopper Insights
Division General Managers
Business Unit Directors
National Account Teams
Information and Analytics Group
Requires a Bachelors of Business degree; MBA and marketing degree a plus.
Experience / Background:
Requires a minimum of 5 - 7 years general work experience; minimum 5 years US Beverage Alcohol experience. Sales and marketing experience required; distribution and finance experience a plus.
Excellent leadership and management skills required. Intellectual ability required: problem analysis, commercial acumen, innovation, ability to influence and strategic perspective. Technical competencies required: English, computer programs, negotiations and communication/presentation. Personal characteristics: outgoing, team player, flexible and cross cultural awareness.
Work is performed in a typical office environment.
Limited demands for movement and lifting.
Normal visual, hearing and language acuity required for correspondence and computer usage.
Estimate: 25-30% of time.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Pernod Ricard USA is an equal opportunity employer.
Pernod Ricard - 23 months ago
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The many alcoholic beverages made by Pernod Ricard find their way to the thristy US consumer through Pernod Ricard USA, which operates five...