Director-Marketing Analytics
Artemis Consultants - Salt Lake City, UT

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Job Description

POSITION OVERVIEW:

The Director of Marketing Analytics is responsible for driving and managing the day-to-day activities of the marketing testing and research programs. This position also leads various market research studies and other ad-hoc data analyses. The incumbent will be familiar with general database structures; primary research study process flow including design, management, and analysis; and thrive in a fast paced, deadline driven environment.

POSITION RESPONSIBILITIES:
  • Drive key analytics capability for new customer acquisition and ongoing marketing activities including PPC, SEO, social, customer feedback and response.
  • Monitor data collection, data processing, analysis and reporting related to testing, attribution, marketing and customer satisfaction program
  • Analyze, prepare, and publish monthly/ongoing reports and associated business analysis on various customer tracking programs using SAS, SPSS or R, SQL queries, data mining, trend analysis, and other appropriate methods
  • Provide data driven insights and implement advanced analytics based processes to reduce CPAs, increase conversions, and increase LTV
  • Participate as key contributor to ongoing customer profile analyses in ongoing enhancement of marketing and sales efforts
  • Deliver value-added insight to analysis of primary/secondary data sources and make recommendations for action plans based on findings Lead and participate in cross-functional teams to establish and ensure accurate analysis methodology and reporting
  • Ability to work on and negotiate multiple projects simultaneously
  • Interface with external program providers and clients including Google, BazaarVoice, Yahoo, various content aggregators, etc to facilitate data flow quality and provide quality analysis
  • Maintain accurate project records and files
  • Effectively communicate and build relationships with key research partners, as well as, manage client expectations
  • Exhibits a high level of detail orientation and accuracy
  • Demonstrates strong interpersonal/communication skills and the ability to provide superior customer service
  • Carries excellent organizational skills and ability to work under tight deadlines with multiple tasking
  • Manage supplemental analytics resources as dictated by business needs

Qualifications

PREFERRED PROFILE:
  • Bachelor's Degree (mathematics, statistics, finance, or economics preferred) from a four-year college or university; and/or a combination of education and relevant work experience required. Masters degree preferred.
  • Three to five years experience in market research, marketing, or data analysis, and have a basic understanding of research methodologies and design, statistical testing, and data analysis tools
  • Ability to effectively write and communicate in English.
  • Ability to read and interpret reports, legal documents, and procedural manuals in English is required
  • Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.
  • Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
  • Some experience and knowledge of statistical software such as SAS, SPSS, R, etc.
  • Working knowledge of Microsoft Office suite.
  • Working knowledge of SQL databases/queries.
  • Ability to define problems, collect data, establish facts, and draw conclusions.
  • Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Entrepreneurial, pro-active, "can-do" mentalities and positive attitudes.

COMPENSATION: Base range : $80K - $105K (based on experience)

PLUS Bonus

LOCATION: : Salt Lake City

Additional Information For immediate consideration, please forward your resume or inquiry to careers@artemisconsultants.net.

All your information will be kept confidential according to EEO guidelines.

Artemis Consultants - 8 months ago - save job